Marketing Officer

Forward Role are partnering with a leading, modern university with over 100 years of heritage and a strong reputation for delivering high-quality education and outstanding student outcomes.

Student Recruitment and Conversion Marketing Officer

£33,482 – £38,249

12 Month Fixed Term Contract

Hybrid working (3 days onsite & 2 remote)

Stoke-on-Trent (easily accessible on public transport)

With multiple campuses and a commitment to innovation, student success and future-focused learning, our client is recognised as one of the UK's leading higher education institutions. Employing over 1,500 people, they offer a collaborative, inclusive and progressive working environment where individuals are encouraged to develop and make a meaningful impact.

The role:

This role supports student recruitment and conversion by improving performance across the full journey from lead to enrolment. You’ll map and optimise customer journeys, coordinate activity across multiple channels, and help drive more effective, joined-up recruitment campaigns. Working closely with internal teams, you’ll use insight, testing and continuous improvement to ensure activity is targeted, evidence-led and aligned to wider institutional goals.

Responsibilities:

• Build and improve customer journeys to increase applications and enrolments


• Coordinate activity across teams to deliver a consistent recruitment approach


• Track and report performance using CRM and PowerBI, turning data into actions


• Analyse prospect data to improve targeting, engagement and campaign effectiveness


• Support delivery of automated, multi-channel campaigns and communications

What you will need:

• Knowledge of Higher Education and the student recruitment lifecycle


• Experience mapping and optimising customer journeys across the full enrolment funnel


• Strong understanding of student recruitment funnels, applicant behaviour and conversion drivers


• CRM experience or working knowledge, using data to segment audiences and improve performance

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

This listing is from reed. View original listing ↗