Marketing Manager
Job Title
Marketing Manager
Location: Dublin
Department: Sales \& Marketing
Standard Work Hours: Monday to Friday 8\.30am to 5\.00pm \- office based
Purpose of Position
This role includes working closely with commercial team to drive growth within our company, focusing
on digital marketing (PPC user acquisition \& B2B lead generation), social media management (LinkedIn,
Instagram) \& content creation (website blogs, Insights reports \& advertising creatives).
Key Roles \& Responsibilities
▶ Maintaining and updating our CRM System
▶ Blogging
▶ Creating the graphics for the reports
▶ Writing and editing of blogs/insights reports
▶ Planning out content calendar \& strategy
▶ Tracking Website metrics
▶ Maintaining website
▶ Updating new copy and images and
new case studies
▶ SEO
▶ Customer Feedback \& response analysis
▶ Social Media Management
▶ Graphic creation for posts
(Canva, Photoshop, After Effects)
▶ Tracking metrics and reporting KPI’s
▶ B2B PPC Marketing
▶ Determining ad copy, keywords and images
▶ Tender Management (writing, editing
and gathering of information from
relevant departments)
▶ Digital advertising (Facebook, Google)
▶ Creative Generation
(Indesign, Illustrator \& Photoshop)
▶ Training on Customer Success Management
▶ Sales Feedback \& Advice
▶ Generating reports and analysing data to feed
to sales team and senior management
Personal Specifications
▶ Desire to work in a dynamic,
fast\-moving environment
▶ Excellent problem solving ability
▶ Highly organised individual
▶ Desire to learn and progress in the role
▶ The ability to give and take
constructive criticism
▶ Strong verbal \& written communication skills
▶ The ability to work as part of a team
under guided direction
▶ Be self\-driven, proactive and autonomous
Competencies
▶ Strong interpersonal skills
▶ Strong ability to work collaboratively with
a team to solve problems
▶ Ability to explain both problems and
solutions to the rest of the team
▶ A strong attention to detail
▶ The ability to learn new technologies
and processes quickly
▶ Ability to understand problems from a
client/user perspective
Key Performance Indicators \& Conduct Requirements
▶ High professional standard of client communication and etiquette
▶ Learning new skills, processes and company services quickly and with deep understanding of core
value proposition of the business
▶ Production of new ideas and suggestions to improve the company in any way
▶ Displaying a positive attitude to helping others within the company
About Us
SPECTRUM have been delivering for our clients for over 30 years, providing Print Management,
E\-Commerce \& Logistics solutions from our 4 acre site, strategically located in Citywest Business Campus.
Our ‘one\-stop\-shop’ approach for design, print, distribution, Fulfilment and logistics services have
widened our customer base to include multi\-channel e\-commerce and B to B customers.
Pay: €35,000\.00\-€40,000\.00 per year
Work Location: In person
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