Marketing Manager (Social Media and Content)

Farrelly \& Co. is an established Irish painting and interior design business based in Dublin, known for transforming homes and commercial spaces across Ireland. We are a growing, design\-led company with a strong brand presence and a passionate following on social media.

About the role

We are hiring a Marketing Manager (Social Media and Content) to lead our marketing function, brand strategy, and digital presence. Reporting directly to the Owners, you will own the company's marketing strategy end\-to\-end, from content production and social media to paid advertising, email marketing, analytics, and lead generation.

This is a full\-time, permanent role for an experienced marketing professional who can both think strategically and roll up their sleeves to produce great work.

Key responsibilities

• Lead the development and execution of the company's marketing strategy across digital, social, content, email, paid media, SEO, and PR


• Set, manage, and report on the annual marketing budget


• Plan and deliver the company's content strategy, including creative direction for original photography and video content captured on company project sites


• Own the company's social media presence on Instagram, TikTok, Facebook, and other relevant platforms


• Plan, manage, and optimise paid digital advertising campaigns, primarily on Meta (Facebook and Instagram)


• Direct email marketing strategy and customer journeys using marketing automation platforms such as Klaviyo


• Lead marketing analytics and performance reporting using Google Analytics 4, Meta Ads Manager, and the company's CRM


• Develop and oversee the SEO and blog content strategy for the company website


• Define and maintain the Farrelly \& Co. brand messaging, tone of voice, and visual identity


• Manage relationships with external agencies, freelancers, photographers, videographers, designers, and printers


• Track and report on marketing KPIs including lead volume, cost per lead, conversion rates, and return on ad spend


• Lead lead generation and lead nurture strategy in coordination with the company's sales pipeline

• Minimum five years of professional experience in marketing, with at least two years in a senior, lead, or management capacity


• Proven track record planning and delivering multi\-channel marketing strategies


• Strong hands\-on experience with paid social advertising, particularly on Meta


• Skills in photography, videography, and video editing for social media


• Experience with Google Analytics 4, Meta Ads Manager, and email marketing platforms such as Klaviyo


• Experience managing marketing budgets and reporting on return on investment


• Excellent written English, copywriting, and creative direction skills


• A relevant third\-level qualification in marketing, communications, media, business, or a related field is desirable

This is a remote role, with attendance at company project sites in Dublin and surrounding counties as required for content production.

How to apply

Please send your CV and a short cover letter to info@farrellyandco.com by 19/6/2026\.

Pay: €37,544\.00 per year

Work Location: Hybrid remote in Dublin, County Dublin

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