Marketing Manager - Promotions

More About The Role

The Promotions Manager is responsible for providing best\-in\-class insights and actionable recommendations on promotions to drive data\-led decision\-making across the business. Working closely with Marketing, Trade Planning, Finance, and Commercial teams, the

Promotions Manager will provide proactive recommendations on how to improve the effectiveness of our promotions and will be required to develop, implement and govern promotional principles to deliver more incremental sales, better value for money and improved margin.

This role demands a strategic and analytical thinker who is passionate about customer value and has a sharp commercial mindset to deliver impactful pricing plans.

Some of your responsibilities will include:

• Develop deep understanding of the drivers of value satisfaction and deliver prices and promotions that improve value for our customers


• Monitor competitor pricing and promotions to adapt and refine our approach effectively


• Collaborate with category teams, merchandising, and marketing to align pricing \& promotional strategies with broader commercial objectives


• Provide guidance and training to teams on pricing \& promotions models, tools, and strategies


• Work closely with stakeholders across the business to ensure effective communication of pricing \& promotions decisions


• Drive profitable growth by balancing value with margin improvement targets \- for example removing loss making promotions, delivering stronger promotions that drive greater halo benefits and make more effective base price decisions


• Analyse the impact of pricing and promotions decisions on sales, market share, and profitability and lead initiatives to drive improvement


• Develop robust promotional effectiveness analysis, frameworks, capability, and processes to streamline operations and ensure consistency.

• Comprehensive understanding of the UK grocery retail market and competitor landscape


• Strong knowledge of promotion models, techniques, and tools, including data analysis and forecasting


• Familiarity with customer segmentation, behavioral insights, and market dynamics

• Analytical Thinking: Strong ability to analyze large datasets, draw actionable insights, and make evidence\-based decisions.


• Commercial Acumen: Excellent understanding of retail and financial metrics to deliver business objectives


• Communication: Strong written and verbal communication skills to influence stakeholders and present complex information clearly


• Problem Solving: Ability to identify pricing challenges and create innovative solutions


• Collaboration: Proven ability to work cross\-functionally with teams to achieve aligned goals

Proven track record in a promotions, commercial, or category management role, ideally within a retail or FMCG environment

• Strong proficiency in using price and promotion tools, analytics software (e.g., Excel, GCP, SQL)


• Experience in leading and managing projects to improve processes and deliver results

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