Marketing Manager Jack Daniel's UK Maternity Cover
- ### Nothing Better in the Market
- ### Total Rewards
- ### Learning is at the heart of our culture
Meaningful Work From Day One
At Jack Daniel’s UK, we live by a maverick mantra \- *living life on your own terms* . Working on one of the world’s most iconic brands is purposeful, fun, and deeply rewarding.
As Marketing Manager, you will lead the paid, earned, and owned communications agenda for Jack Daniel’s in the UK, the brand’s largest market outside the US. You will shape how Jack Daniel’s shows up culturally, socially, and in media, ensuring our storytelling is distinctive, meaningful, and commercially impactful.
This is a Maternity Cover for 12\-14 months. The working style for this role is 4 days a week in the office with Fridays at home.
What You Can Expect
- Develop and own the UK communications strategy across PR, earned media, social, influencer, and partnerships
- Lead and orchestrate the Jack Daniel’s integrated communications brief
- Partner with the media agency to optimise channel mix, investment decisions, and effectiveness (MMM)
- Establish and embed the new *That’s What Makes Jack, JACK* integrated campaign
- Oversee and amplify key partnerships (e.g. *Revive Live* )
- Translate brand positioning into culturally relevant storytelling that reinforces Jack Daniel’s premium credentials
- Track performance, analyse results, and optimise based on insight
- Analyse market trends and competitor movements to inform strategy
- Lead and orchestrate the Jack Daniel’s annual Brand Planning process, ensuring strategic alignment with commercial objectives
- Partner closely with Sales, Insights, Customer Marketing, and Finance to translate brand strategies into actionable commercial plans
- Manage A\&P budgets, tracking, and spend management
- Build strategic relationships with the Global Team
- Coach junior members of the team
- Senior‑level marketing background with a proven track record in fully integrated campaigns
- Strong understanding of UK media, culture, and creator ecosystems
- Demonstrated success in brand strategy, campaign development, and digital/social media
- Experience in spirits or FMCG is required
- Strong agency and cross‑functional management skills
- Strategic thinker with the ability to translate global strategy into local execution
- Commercially minded with experience driving revenue‑generating initiatives
- Excellent planning, operational, and budget management skills
- Strong storytelling ability and communication skills (written, verbal, presentation)
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown\-Forman. Being a part of Brown\-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown\-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
\#LI \#jackdaniels
Brown\-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown\-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
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