Marketing Manager

Employment Type: Fixed Term Contract

Contract Duration: September \- June (9 months)

Why you will love working here

At IATA, we represent over 350 airlines worldwide, striving to make aviation safer, smarter, more sustainable, and inclusive.

• Our Values are not just words on a page \- they are the energy behind everything we do: ONE IATA \- We collaborate across teams, TRUSTED \- We do the right thing, INNOVATIVE \- We make tomorrow better, INCLUSIVE \- We embrace diverse perspectives.


• With over 30,000 courses available, we believe in continuous learning and support your growth in an ever\-changing industry.


• Diversity, equity, and inclusion are our priorities. We are certified by the Equal Salary Foundation, offering equal pay and family\-friendly policies.


• We encourage community involvement through volunteering and strive to make tomorrow better for aviation and our communities. We offer time off so you can support causes important to you.


• We promote work\-life balance with flexible work options, including remote and hybrid work, a generous 'work from abroad' policy, and you get your birthday off!

Are you passionate about marketing? Would you like to gain work experience in a truly international organization? We are looking for an energetic and self\-motivated Marketing Manager to join our marketing department. If you’re an ambitious individual who wants to build a career in B2B Marketing, then we want to work with you.

Reporting to the Head of Marketing, the successful candidate will be responsible to establish brand resonance, ensure marketing automation consistency as well as increase sales for IATA’s Publications and Compliance Solutions portfolio of products.

The Marketing Manager will directly lead the marketing strategy and initiatives for these portfolios while leveraging research, customer data, and analytics to know all you can about customer behaviors and preferences. You will use these insights to define the right value proposition for target audiences, how to best position our products, as well as how to communicate, influence and convert leads and upsell clients.

The ideal candidate is a passionate marketer with a track record of achieving impressive results. You thrive in challenging situations. You love to test and learn innovation. You use data to rigorously assess marketing effectiveness and develop the right marketing mix. You are able to share knowledge, influence stakeholders and customers while executing tasks effectively and rapidly.

What your day would be like

• Create, drive and execute marketing strategies;


• Ideate, plan and implement go\-to\-market integrated campaigns leveraging, among others, email marketing, paid advertising, and social media;


• Continuously drive innovative improvements to maintain a differentiated competitive position;


• Lead the advancement and integration of different products across the customer journey via marketing and sales initiatives;


• Collaborate with subject matter experts to develop brand and marketing communications within the broader customer journey;


• Coordinate the work of external vendors such as design agencies and copywriters to deliver all marketing assets in a timely manner;


• Identify market opportunities for existing and new products;


• Develop standardized measurement plan for relevant KPIs to assess the campaigns’ effectiveness and ROIs;


• Pro\-actively test, measure and implement new types of campaigns and/or advertising channels;


• Identify appropriate sourcing and marketing levers to build top of funnel demand and efficiently attract prospects;


• Develop and maintain profound subject matter expertise in the functional area of the products covered.


• Plan in detail and maintain the annual budget for the portfolio;


• Manage one Marketing Specialist based in Montreal, Canada.

• At least 5 years of experience in a related position (ideally in a B2B environment)


• Proven track record of delivering on revenue objectives and marketing campaigns


• Good understanding of the latest marketing trends and techniques


• Advanced analysis \& report writing skills focused on delivering insights and actionable recommendations while overseeing the implementation of the recommendations;


• Strong solution\-focused work ethic with a high degree of flexibility, supporting simultaneously multiple projects of varying complexities and priorities;


• Experience facilitating cross\-functional team discussions;


• Ability to work under pressure in a fast\-paced environment and meet deadlines;


• Strong communications and presentation skills;


• Excellent oral and written English;


• Experience with Google Analytics – Certification is a plus;


• Experience with Pardot and Salesforce are big assets;


• Aviation industry background is desired but not required;

Learn more about IATA’s role in the industry, our benefits, and the team at iata/careers/. We are looking forward to hearing from you!

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