Marketing Manager (f/m/d)
Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,800 people and hosts a global distribution network.
Some of your Benefits
Health Insurance
Health Insurance: Rely on comprehensive services whenever you need it.
Meal Allowance
Meal Allowance: We offer an allowance that makes meals more affordable.
Performance Related Bonus
Performance Related Bonus: When you have an impact, you can reap the rewards.
Personal Development
Personal Development: We offer a variety of trainings to ensure you can develop in your career.
International Opportunities
International Opportunities: Grow in your career through international exchange and global job opportunities.
Rochdale
Hybrid Work
Freudenberg Home and Cleaning Solutions Limited (United Kingdom)
payments This position offers a base annual compensation between 42\.000\- 48\.000 Pounds gross and is eligible for an annual bonus. Compensation for this position will be determined by the candidate's qualifications, experience and overall alignment with the role's responsibilities.
You support our team as
Marketing Manager (f/m/d)
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Responsibilities
- Manage the product portfolio (existing and new products), including commercialization, market growth, go\-to\-market plans, profitability tracking, product P\&L, and gross margin performance by category.
- Implement product, portfolio, and pricing strategies (NRM) in alignment with Regional and Global Marketing teams.
- Leverage data analytics, consumer and shopper insights, competitive intelligence, and portfolio performance to optimize product positioning and provide continuous feedback to Regional and Global teams.
- Develop and execute trade and shopper marketing strategies, including product assortment, pricing, merchandising, promotions, and customer\-specific selling stories to drive awareness, trial, and sales growth.
- Support the Head of Marketing in planning and executing media campaigns (paid digital and traditional), ensuring alignment with brand objectives and communication strategies.
- Orchestrate the digital customer journey across Paid, Owned, Shared, and Earned channels, from planning to execution, driving engagement, conversion, and KPI achievement.
- Manage the A\&P budget for the assigned portfolio, ensuring effective investment decisions, controlled spending, well\-executed promotions, and clear ROI measurement.
Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
- 3–4\+ years of experience in a broad Marketing role, ideally within the FMCG or Consumer industry
- Proven experience in digital marketing, media management, SEO, and performance\-driven campaigns.
- Strong understanding of market trends, consumer behavior, customer insights, and data analytics tools (e.g., Nielsen, IRI).
- Experience managing external agencies, vendors, and cross\-functional stakeholders.
- Solid business acumen with a good understanding of KPIs, P\&L management, pricing, and commercial performance.
- Experience in Brand Management, Category Management, and Project Management.
- Strong communication, presentation, and leadership skills, with the ability to think strategically, critically, and holistically.
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