Marketing Manager – Digital Marketing, Content & Growth

Venus Medical \& Everyderm
South Dublin, County Dublin
€75,000–€85,000 per year, depending on experience
Full\-time, Permanent
Fully on\-site

Job details

Pay: €75,000–€85,000 per year, depending on experience
Bonus: Performance\-related bonus structure based on agreed KPIs
Job type: Full\-time, permanent
Schedule: Monday to Friday, typically 9:30am–6:30pm with a one\-hour break
Work location: Fully on\-site across two clinics in South Dublin
Benefits: Guaranteed staff discounts on eligible clinic treatments
Reporting to: Clinic Manager and Medical Director

Full job description

Venus Medical and Everyderm are seeking an experienced, proactive and highly capable Marketing Manager with a strong emphasis on digital marketing, social media marketing, paid advertising, SEO, AEO, content creation and marketing systems.

This is a full\-time, fully on\-site role across our two aesthetic clinics in South Dublin. The successful candidate will play a key role in driving clinic growth, campaign performance, patient engagement, website visibility, content performance and brand awareness across Venus Medical and Everyderm.

We are a multi\-award\-winning company with a 21\-year history and are recognised as one of Ireland’s leading aesthetic clinic groups. We provide a full range of aesthetic procedures, including non\-surgical skin treatments, laser treatments, minimally invasive procedures and plastic surgery. We have pioneered and introduced many procedures in Ireland and continue to be at the forefront of aesthetics in the country.

This role is ideal for someone who is commercially minded, creative, target\-oriented, efficient and comfortable working in a fast\-paced clinical environment. The right person will be equally confident planning a digital campaign, analysing performance dashboards, organising content shoots, writing SEO\-focused blog content, improving website visibility, gathering patient testimonials and working closely with clinical and video\-editing colleagues.

The role offers a competitive salary, a definite performance\-related bonus structure and guaranteed staff discounts on eligible clinic treatments.

Key responsibilities

• Develop and implement the marketing strategy for Venus Medical and Everyderm, with a strong focus on digital marketing, lead generation, SEO, AEO, brand growth and revenue performance.


• Manage and optimise campaigns across HubSpot, Meta Ads, Google Ads, social media platforms, email marketing, website channels and SEO content channels.


• Develop and manage an SEO\-led content strategy across blogs, treatment pages, website copy, FAQs, patient education content and landing pages.


• Identify content opportunities based on patient questions, treatment demand, search trends, campaign performance, clinic priorities and emerging aesthetic trends.


• Create content that supports both traditional SEO and emerging AEO / AI\-driven search visibility, ensuring that Venus Medical and Everyderm are well represented for relevant aesthetic, skin, laser, minimally invasive and plastic surgery\-related searches.


• Write and coordinate clinically responsible blogs, website updates, treatment information pages, email campaigns, captions, patient education content and promotional material.


• Work with clinical colleagues to ensure that medical, aesthetic and treatment\-related content is accurate, clear, compliant and useful for patients.


• Track and present key marketing KPIs, including campaign\-attributed revenue, return on ad spend, cost per lead, lead quality, conversion rates, bookings, organic search performance, website traffic, landing page performance, content performance, social media engagement and overall clinic revenue impact.


• Create, schedule and manage regular social media content across relevant platforms, ensuring content is consistent, engaging, professional and aligned with each brand.


• Personally film frequent content on a phone or camera within the clinics, including treatment education, behind\-the\-scenes content, patient journeys, team content, testimonials and campaign material.


• Coordinate with doctors, practitioners, clinic staff, patients and video\-editing colleagues to plan, capture and deliver high\-quality content.


• Manage patient testimonial opportunities, ensuring appropriate consent, professionalism and compliance with GDPR and medical/aesthetic advertising standards.


• Maintain and improve HubSpot workflows, lists, forms, landing pages, email campaigns, dashboards, reporting and automation systems.


• Work with the clinic team to support promotions, treatment launches, open days, patient education events and strategic campaigns.


• Monitor paid advertising performance and work to improve return on ad spend, booking quality and revenue contribution.


• Monitor SEO performance, organic traffic, search visibility, high\-performing content, conversion from organic search and opportunities to improve ranking and discoverability.


• Liaise with external partners, including our remote assessment tool partner, MeTime, where relevant.


• Use AI and automation tools, such as ChatGPT, Claude and other relevant systems, to improve marketing efficiency, content planning, SEO research, AEO content development, campaign development and reporting.


• Stay up to date with developments in digital marketing, paid advertising, SEO, AI search, AEO, aesthetic medicine trends and responsible medical marketing.

• Minimum 5\+ years’ experience in marketing, with strong hands\-on experience in digital marketing.


• Strong experience using HubSpot.


• Strong experience managing or closely overseeing Meta Ads and Google Ads.


• Strong understanding of SEO, content marketing and website performance.


• Proven experience in social media marketing, content creation and campaign planning.


• Ability to write or coordinate high\-quality blog, website and landing page content.


• Ability to film regular content on a phone or camera in a busy clinic environment.


• Strong understanding of lead generation, paid advertising, marketing funnels, campaign performance and commercial KPIs.


• Ability to interpret data and present clear dashboards and performance updates.


• Excellent written and spoken English.


• Strong copywriting ability for blogs, emails, social media captions, website updates, treatment pages and patient\-facing content.


• Highly organised, efficient and able to manage multiple campaigns, deadlines and stakeholders.


• Energetic, proactive, commercially minded and target\-oriented.


• Comfortable working fully on\-site across two South Dublin clinics.

• Experience in aesthetics, healthcare, beauty, wellness, cosmetic medicine, private clinics or luxury consumer services.


• Experience with Google Analytics / GA4\.


• Experience with SEO tools, keyword research, content planning, website optimisation or organic search reporting.


• Experience or interest in AEO / AI search optimisation, including creating content that performs well in AI\-assisted search and answer\-based platforms.


• Experience with Canva, CapCut, Descript or similar video/content creation tools.


• Experience creating or managing dashboards, particularly within HubSpot.


• Familiarity with AI and automation tools such as ChatGPT, Claude, Intercom and workflow automation systems.


• Understanding of GDPR, patient consent and responsible advertising in a medical or aesthetic clinic setting.


• Experience working with video editors, photographers, clinical teams, web developers, SEO specialists or external agencies.

The successful candidate will be creative, commercially focused and highly organised. They will enjoy being physically present in the clinics, speaking with the team, finding content opportunities, coordinating testimonials, identifying growth opportunities and turning ideas into measurable campaigns.

They should be comfortable taking ownership of marketing activity from idea to execution, while also being able to present results clearly to the Clinic Manager and Medical Director.

This is not a remote strategy role. It requires someone who is hands\-on, visible in the clinics, confident gathering content and capable of turning day\-to\-day clinical activity into high\-quality marketing output across social media, paid ads, email, website content, SEO and AI search visibility.

Salary and bonus

The salary for this role is €75,000–€85,000 per year, depending on experience.

The role includes a performance\-related bonus structure based on agreed KPIs. These may include campaign\-attributed revenue, return on ad spend, lead quality, booking conversion, organic search performance, content performance and overall clinic revenue growth.

Benefits

• Competitive salary of €75,000–€85,000 per year, depending on experience.


• Performance\-related bonus structure linked to agreed KPIs.


• Guaranteed staff discounts on eligible clinic treatments, subject to clinical suitability.


• Opportunity to work with a pioneering, multi\-award\-winning aesthetic clinic group with a 21\-year history.


• Full\-time, stable role across two established South Dublin clinics.


• Opportunity to work at the forefront of aesthetics, skin health, laser treatments, minimally invasive procedures and plastic surgery.


• Close collaboration with an experienced clinical, operational and medical leadership team.


• Opportunity to shape and grow the marketing function across two respected brands.


• Exposure to advanced digital marketing systems, automation tools, AI\-supported workflows, SEO, AEO and performance\-based marketing.


• Professional development and training opportunities.

This is a full\-time, fully on\-site role based across our two South Dublin clinics.

Typical working hours are **Monday to Frida

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