Marketing Manager — Defense Tech h/F
About Alta Ares
Alta Ares is a deeptech startup founded in 2024, building real\-time AI for defense operations — ISR, C\-UAS, and autonomous systems. Our clients are NATO\-aligned militaries and defence institutions, with regular deployments during live exercises and operational demonstrations. We raised €2M seed in May 2025, 50M in June 2026, and are expanding fast.
Our product suite includes:
- Real\-time AI ISR module deployable on drones and tactical platforms
- Counter\-UAS solution enabling autonomous drone takeover in GNSS\-denied environments
- Full\-stack MLOps platform for training \& deploying military\-grade AI models
- Data fusion and trajectory prediction
Role \& Mission
As Marketing Manager, you will be Alta Ares' first dedicated marketing hire — owning the full marketing function from brand positioning to lead generation. You will work hand\-in\-hand with the Sales and Engineering teams to build awareness in the defence ecosystem, generate qualified pipeline, and establish Alta Ares as a credible, category\-defining voice in AI\-enabled defence.
This is a high\-ownership, builder role: you will set up the foundations, own execution, and iterate fast.
1\. Brand \& Thought Leadership
- Define and maintain Alta Ares' brand identity, tone of voice, and messaging across all channels
- Position Alta Ares as a trusted authority in defence AI, C\-UAS, and ISR through targeted content and executive visibility
- Coordinate CEO and leadership visibility: LinkedIn presence, interviews, speaking slots at key defence forums
- Develop customer\-facing narratives that translate technical capabilities into operational value for military audiences
2\. Content \& Social Media
- Own the editorial calendar and produce high\-quality content: articles, white papers, case studies, product sheets, and presentations
- Manage Alta Ares' LinkedIn and other relevant channels — growing a defence\-focused audience
- Produce post\-event content, field reports, and demo recaps to amplify field activities
- Collaborate with Engineering and Product to create technically accurate, credible content
3\. Events \& Exhibitions
- Own the full events roadmap: planning, logistics, materials, and on\-site coordination
- Manage Alta Ares' presence at major defence exhibitions (Eurosatory, DSEI, MSPO, DVD, Milipol, etc.)
- Coordinate demo setups, booth design, briefing materials, and stakeholder meetings in collaboration with the Sales team
- Track and report on event ROI and pipeline generated
4\. Demand Generation \& Lead Gen
- Build and run outbound and inbound marketing campaigns targeting European MODs, NATO bodies, and defence primes
- Develop and manage the marketing funnel: from awareness to qualified lead handoff to Sales
- Own email marketing, newsletters, and targeted outreach campaigns
- Track KPIs (MQLs, CPL, pipeline contribution) and iterate based on data
Candidate Profile
Experience
- 3–5 years of experience in B2B marketing, ideally in defence, deeptech, dual\-use, or aerospace
- Demonstrated ability to build and execute a marketing strategy in a fast\-moving environment
- Experience managing events and trade shows end\-to\-end
- Strong content production skills — comfortable writing for technical and institutional audiences
- Familiarity with defence procurement culture, military users, or institutional stakeholders is a strong plus
- Experience in a startup or scale\-up is a significant advantage
Skills \& Qualities
- Excellent written English (French is a plus)
- Strong project management skills — autonomous, rigorous, and able to juggle multiple priorities
- Creative with a data\-driven mindset: you measure what you build
- Comfortable operating in a lean, high\-velocity environment with limited resources
- High discretion and understanding of the sensitivity of the defence sector
- Entrepreneurial spirit: you build from scratch, own your work, and move fast
Cette annonce provient de indeed. Voir l'annonce originale ↗