Marketing Expert Consultant

Mission Overview:

This is a consultancy mission at a client site, where you will represent Keystone Solutions as a Paid Media Marketing Expert. As a Keystone Solutions consultant, you will be integrated within the client’s Digital Marketing Chapter, supporting their Marketing \& Communication department. You will be hired by Keystone Solutions to work on client projects, carrying out all responsibilities under our consultancy model.

Key Responsibilities:

• Design, implement, coordinate, and monitor awareness and consideration paid media campaign strategies to support brand image and business objectives.


• Develop the best media strategy and media plan in collaboration with media agencies.


• Challenge Marcom Managers/business briefing: SAP, QAP, turning Marcom objectives into media objectives, challenging the target, fixing KPIs.


• Support digital marketing experts in their daily jobs within Clusters.


• Challenge external agencies on media strategy, tactical plans, and awareness campaigns.


• Develop and maintain relationships with Sales houses to identify opportunities.


• Share client needs to create tailor\-made media solutions.


• Ensure smooth processes from media strategy to evaluation.


• Evaluate each campaign and share learnings to define new objectives.


• Maximize value for money by challenging and consolidating media budgets for annual deals across all brands.


• Negotiate with agencies and Sales houses for yearly and punctual deals.


• Follow up on budgets and ensure agency compliance with agreements.


• Optimize and reduce costs.


• Identify best practices per medium, conduct competition analysis, and monitor media evolution.


• Collaborate closely with creative agencies.


• Inform stakeholders of potential campaign success or failure.


• Translate global media agency contracts into local agreements, ensure contract compliance, maintain good relationships, and evaluate agencies.


• Coordinate and ensure correct reporting and invoicing.


• Coordinate the implementation of tagging and measurement attributes with the analytics team.

• At least 10\+ years of experience in digital marketing, preferably in financial services or banking.


• High expertise in media planning, media buying, and negotiation.


• Experience in digital marketing and knowledge of media buying and negotiation.


• Familiarity with SAP, QAP, and agile ceremonies.


• Strong analytical and problem\-solving skills.


• Excellent communication and negotiation skills.


• Strong experience in digital transformation (preferable).


• Project delivery focus (preferable).

• Expertise in agile methodologies.


• Excellent communication, negotiation, and interpersonal skills.


• Problem\-solving and analytical capabilities.


• Strong stakeholder management, especially with marketing and IT teams.


• Ability to work in complex, fast\-paced digital marketing environments.


• Familiarity with banking operations or financial products (preferable).


• Understanding of digital marketing concepts and terminology (preferable).

• Strategic thinking and helicopter view.


• Analytical mind and conceptual thinking.


• Negotiation and persuasion skills.


• Structured approach.


• Quality\-minded and attention to detail.


• Goal\-oriented.


• Open to change.


• Leadership.

• Fluent in Dutch or French.


• Fluent in French or Dutch.


• Fluent in English.

• Bachelor's degree in Marketing, Communications, or a related field.


• Relevant certifications in paid media platforms such as Google Ads, CM360, DV360, and Social Media Ads platforms.

• 50% on site and 50% homeworking.

• As a consultant, you will experience a dynamic variety of projects and challenges across different client environments.


• Keystone Solutions offers turbo\-charged learning and professional development, ensuring you broaden your expertise and grow your career.


• We are committed to skyrocketing ambition, supporting your career growth within our consultancy framework.


• Being a “K\-Stone” means bringing our core values—excellence, integrity, and collaboration—to every engagement.

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today .

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