Marketing Executive
Job description:
The Mercantile Group, one of Ireland’s leading hospitality companies, is looking for a talented Marketing Executive to join our dynamic in\-house marketing team.
With a portfolio of iconic Dublin venues and household brands including Café en Seine, Pichet, The George, NoLIta and The Mercantile Hotel \& Bar, this role is ideal for someone who lives and breathes social and digital media, understands how to capture attention through great content and copy, and knows how to bring campaigns and events to life both online and offline.
Key Responsibilities
Develop and execute creative, engaging social media strategies that build brand visibility and drive footfall across multiple venues.
Produce compelling short\-form content for TikTok, Instagram Reels, and Stories; including photography, videography, editing, and copywriting.
Collaboratively manage monthly content calendars, ensuring alignment with brand tone and key venue activities.
Plan and execute paid social ad campaigns via Meta Ads Manager, optimising for awareness, bookings, and ROI.
Attend events, activations, and launches to capture live content and support in real time.
Work with the wider marketing and events team to amplify campaigns and promote key events or offerings.
Monitor and report on social and campaign performance with actionable insights for the Marketing Manager.
Create and distribute engaging email marketing campaigns to align with wider marketing objectives.
Maintain and update business websites using WordPress, ensuring SEO best practice.
Oversee SEO initiatives, including keyword optimisation, backlinks, and ongoing content updates to improve search engine rankings.
Manage Google Business profiles to support local discovery and visibility.
Keep a finger on the pulse of digital and cultural trends, constantly bringing new ideas to the table.
What You Bring
Degree in Marketing, Business, Communications, or equivalent experience.
At least 2 years in marketing or communications role, ideally with lifestyle or hospitality brands OR 3 years managing social media and digital channels with proven brand growth and engagement.
Strong portfolio of original content creation; including video and photography for social.
Hands\-on experience with Meta Ads Manager, Instagram/TikTok publishing and reporting tools, and video editing apps.
Excellent writing and storytelling skills with the ability to tailor tone across venues.
A creative mindset with great visual instinct and attention to detail.
Confident working in a fast\-paced environment, across multiple brands and deadlines.
The ability to manage projects independently.
Bonus if you’ve worked on brand events, influencer campaigns.
Key Skills
- Content Creation (Photo/Video/Social\-first)
- Short\-Form Video Editing (e.g. CapCut, VN)
- Copywriting for Social \& Web
- Paid Social (Meta Ads)
- WordPress CMS
- SEO \& Google Business
- Event Support \& Live Content Capture
- Stakeholder Reporting \& Analytics
- Ongoing training and development in one of Dublin’s most respected hospitality groups.
- Staff discount card across all venues.
- €99 annual roaming Flyefit gym membership.
- TaxSaver Travel Schemes.
- A creative, energetic team and opportunity to work on city\-leading venues and campaigns.
Job Type: Full\-time
Schedule:
· Monday to Friday
Work Location: In person
Work Location: In person
Pay: €32,000\.00\-€38,000\.00 per year
Work Location: In person
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