Marketing Executive

About Us

Evolutio is a leading provider of Independent Private and NHS Hospital Eye Services, offering a full range of outpatient eye services, oculoplastic, YAG and SLT Lazer surgery. Our commitment to delivering high\-quality care ensures patients receive timely to specialist ophthalmic treatments in accessible community locations. We strive to enhance patient outcomes through innovative service delivery, technology and collaboration with healthcare professionals.

About the Role

We are seeking a dynamic and creative Marketing Executive to join our team. This is an exciting opportunity for someone passionate about healthcare marketing to make a significant impact in the field of ophthalmology. You will be responsible for developing and executing marketing campaigns, managing digital platforms, and supporting brand initiatives that reach both healthcare professionals and patients.

Key Responsibilities

· Develop and implement integrated marketing initiatives and communications, aligned to drive and execute the marketing strategy, to promote our ophthalmology services and products.

· Manage and create content for digital and terrestrial channels, including website, posters, leaflets, social media, and email marketing.

· Coordinate with clinical teams to produce educational materials and patient information resources.

· Monitor market trends and competitor activity to identify opportunities.

· Analyse campaign performance and report on key metrics to drive continuous improvement.

· Ensure all digital content aligns with brand guidelines and messaging for each target audience.

Key Skills

· Experience of using Adobe \& Photoshop to create print ready images, within brand guidelines.

· Experience of using WordPress to maintain and build websites, including copy writing, wire frame design, and browser compatibility / device testing.

· Experience of creating written communications in differing language and personality, to support the brand tone, with language aligned to target audiences.

· Experience of content creation, for both social media, terrestrial media and corporate video.

About You

· 2\+ years’ experience in marketing, ideally within healthcare, pharmaceuticals, or life sciences.

· Excellent communication skills, written, visual and verbal.

· Excellent eye for detail and accuracy of work.

· Strong understanding of digital marketing platforms and analytics.

· Proactive, organised, and able to manage multiple projects simultaneously.

· Wiling to travel across our estate and self\-motivated to engage directly with key influencers in our business, and patients, to create content for projects.

· Confidence managing projects and taking ownership of end\-to\-end campaigns.

· Passion for making a positive impact in healthcare.

Pay: From £35,000\.00 per year

Benefits:

• Company pension


• Cycle to work scheme


• Health \& wellbeing programme


• Life insurance


• Private medical insurance


• Sick pay

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