Marketing & Data Analyst

Accountabilities

• Own marketing and product analytics, tracking, and reporting across acquisition channels.


• Analyze performance throughout the customer journey, from acquisition and funnel conversion through subscription performance, retention, and lifetime value.


• Track and analyze key metrics including CAC, ROAS, conversion rate, LTV, cohorts, rebills, cancellations, refunds, and churn.


• Identify performance trends, changes, anomalies, and opportunities for improvement.


• Translate complex datasets into clear reports and actionable insights for marketing, product, and business teams.


• Analyze user behavior and acquisition funnels to identify conversion opportunities.


• Evaluate A/B tests across landing pages, pricing structures, and customer journeys.


• Assess experiment results and communicate findings to relevant stakeholders.


• Monitor attribution across Meta, Google, internal data sources, and other acquisition platforms.


• Investigate discrepancies between marketing platforms and internal reporting systems.


• Improve attribution consistency and help ensure business teams rely on appropriate data for decision-making.


• Set up, maintain, and troubleshoot tracking through Google Tag Manager.


• Configure and manage Meta and Google pixels, Conversion APIs, and related marketing integrations.


• Support both client-side and server-side event tracking.


• Implement and troubleshoot event deduplication processes.


• Maintain integrations between analytics and marketing platforms.


• Proactively monitor data quality and consistency across reporting systems.


• Investigate and resolve tracking and data discrepancies before they affect business decisions.


• Work with large marketing and customer datasets to identify meaningful patterns and business opportunities.


• Continuously improve analytics, reporting, and tracking processes as the business and acquisition channels evolve.

Requirements

• 3+ years of professional experience in marketing analytics, product analytics, data analytics, or a related field.


• Strong hands-on experience with Mixpanel, GA4, or comparable analytics platforms.


• Experience analyzing funnels, events, user behavior, conversion rates, and customer journeys.


• Strong practical experience with Google Tag Manager, including event setup and debugging.


• Experience with web and server-side tracking implementations.


• Hands-on experience with Meta and Google pixels and Conversion APIs.


• Experience integrating analytics and marketing platforms.


• Strong understanding of attribution across paid media platforms and internal data sources.


• Solid knowledge of CAC, ROAS, conversion rate, LTV, retention, churn, cohorts, rebills, cancellations, refunds, and subscription performance.


• Hands-on experience working with BigQuery, GCP, and large marketing or customer datasets.


• Strong SQL skills for querying and analyzing data.


• Strong proficiency with Google Sheets and/or Microsoft Excel.


• Strong attention to detail and commitment to data accuracy.


• Ability to independently identify, investigate, and resolve data and tracking issues.


• Strong analytical and problem-solving skills.


• Ability to translate complex analytical findings into clear, actionable business recommendations.


• Strong communication skills and ability to collaborate with marketing, product, and business stakeholders.


• Comfortable working independently in a hands-on, fast-moving environment.


• Experience in telehealth, healthcare, or another subscription-based health business is a plus.


• Understanding of healthcare marketing and data compliance is advantageous.


• Experience with Tableau or Looker Studio is a plus.


• Familiarity with TikTok, Snapchat, or other paid media tracking platforms is beneficial.


• Experience with affiliate tracking or Everflow is an advantage.

• Full-time position.


• Remote work arrangement.


• Working hours from 14:00 to 22:00 EEST (Kyiv time).


• Opportunity to own analytics across marketing, product, acquisition, and retention.


• Hands-on role with significant responsibility for tracking, reporting, and data quality.


• Opportunity to work with modern analytics, attribution, tracking, and marketing technologies.


• Direct impact on marketing and business decision-making through actionable data insights.


• Opportunity to work in a fast-growing telehealth environment.


• Application review within five working days, with shortlisted candidates contacted to arrange an introductory call.

Deze vacature komt van Lever. Originele vacature bekijken ↗