Marketing CRM Manager
Marketing CRM Manager
Manchester City Centre (Hybrid - 3 days office / 2 days home)
Full-time, Permanent
£45,000 - £48,000 + Benefits
Are you a hands-on CRM specialist who thrives on owning the full customer journey from start to finish? We're looking for an experienced Marketing CRM Manager to join a growing, forward-thinking business in Manchester.
This is a fantastic opportunity for someone who enjoys working in a smaller, collaborative team where you'll have real ownership, visibility, and impact.
The Role
Reporting into the Marketing Manager, you will take full responsibility for CRM activity across the business. This is a varied, end-to-end role where you will map, build, and optimise customer journeys, gaining a deep understanding of customer behaviour and engagement.
During your first 6 months, you will conduct a full review of current CRM activity, map existing journeys, and develop a clear strategy for future improvements and growth.
You will be responsible for creating content, building campaigns, and analysing performance across email and SMS channels, ensuring all communications are effective, engaging, and results-driven.
Key Responsibilities for the Marketing CRM Manager:
- Own and manage the full customer journey across CRM channels
- Create and deliver email and SMS campaigns from concept to execution
- Monitor campaign performance and provide clear reporting and insights
- Analyse customer behaviour and recommend improvements to engagement and conversion
- Develop segmentation strategies to better understand and target customers
- Conduct testing and optimisation to improve results
- Work closely with internal teams to ensure alignment and compliance
- Proven experience in a CRM, lifecycle, or marketing automation role
- Hands-on experience managing campaigns end-to-end (not just strategy)
- Comfortable creating content as well as analysing performance data
- Experience working in a smaller business or standalone CRM role preferred
- Strong understanding of customer journeys and segmentation
- Analytical mindset with the ability to turn insights into action
- Experience within a regulated industry is highly desirable
- A proactive, self-sufficient approach with strong attention to detail
- Competitive salary of £45,000 - £48,000
- Hybrid working (3 days in the office, 2 from home)
- 25 days holiday + bank holidays + your birthday off
- Healthcare cash plan
- Pension scheme with up to 5% employer match
- Life assurance
- Cycle to work scheme
- Long service awards
- Modern offices in Manchester City Centre
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