Marketing Content Executive

Content Writer - Maidenhead - Salary to £35,000

We are seeking a talented and creative Content Writer with a passion for storytelling and a strong understanding of audience engagement. This role will be instrumental in communicating the impact of our client's work across the charity sector, transforming project information, supporter stories and organisational activities into compelling content that informs, inspires and drives action.

Working closely with fundraising, programme delivery and communications teams, you will create engaging narratives that raise awareness, strengthen supporter relationships and demonstrate the real-world impact of charitable initiatives.

A bit more about the day to day...

• Contribute to the development and delivery of the organisation's content and editorial strategy, ensuring all communications reflect its mission, priorities and values.


• Create content plans that support fundraising campaigns, charitable programmes, awareness initiatives and key organisational objectives.


• Identify opportunities to develop timely, relevant and engaging stories that showcase impact and outcomes.


• Ensure messaging is tailored to different audiences while maintaining a consistent tone of voice across all channels.


• Support the planning and scheduling of content across digital and offline platforms.


• Research, write and produce high-quality content for a variety of channels, including websites, blogs, newsletters, campaign materials, fundraising appeals, reports and stakeholder communications.


• Create persuasive fundraising content that clearly communicates need, impact and opportunities for support.


• Develop compelling headlines, campaign messaging and calls to action that increase engagement and participation.


• Craft authentic, human-centred stories that illustrate the difference charitable programmes and initiatives make in people's lives.


• Work closely with programme teams, volunteers, beneficiaries and stakeholders to identify and develop meaningful stories.


• Ensure all storytelling is accurate, respectful, ethical and compliant with safeguarding requirements.


• Partner with digital, marketing and communications colleagues to deliver integrated storytelling campaigns.


• Repurpose content across multiple platforms to maximise reach and engagement.


• Develop content that strengthens long-term engagement with supporters, donors and external stakeholders.


• Maintain an organised library of content, case studies, testimonials, quotes and supporting materials.


• Stay informed about charity sector trends, communications best practice and emerging storytelling techniques.

• Degree in Marketing, Communications, Journalism, English or a related discipline, or equivalent professional experience.


• Proven experience in content writing, copywriting or editorial roles.


• Experience producing content across multiple formats, including blogs, newsletters, website content, social media and video scripts.


• Knowledge of SEO principles and content performance analytics.


• Experience working within the charity, not-for-profit or humanitarian sectors would be a benefit.


• Adaptable, resilient and comfortable working in a fast-paced environment.


• Committed to ethical storytelling, inclusivity and professional integrity.

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