Marketing Content Creator
Location: Cheltenham, Gloucestershire
Employment Type: Part\-time (3\-4 days)
Experience Level: Mid\-Level (2\+ years)
Reports to: Head of Marketing
Role Overview:
We are seeking a part time Marketing Content Creator to build the content engine to drive sales for our ecommerce gifts \& homeware brand.
You be responsible as our main creative and hands\-on producer. You will work closely with marketing to plan the content calendar and create high\-performing digital assets and short\-form video for social media, ads and affiliate channels as well as manage the seasonal Gift Guide print projects.
This hybrid part\-time role is based from our Cheltenham office (2 days) with flexibility on days. You will be working within the wider marketing team and alongside a junior photographer. The opportunity for line management responsibilities can be considered according to experience.
About Us:
We are Outdoor365 Limited, an ecommerce retail company with 6 online stores and a physical store and £10 million annual turnover. Our largest brand is Farrar \& Tanner and where this role will mainly be focused. Farrar \& Tanner is a premium online retailer specialising in personalised gifts and homeware. We have been growing steadily and are looking for a someone to help further grow the brand through creating effective marketing content.
Job Description
Key Responsibilities:
Creative \& Campaign Planning
- Direction: Define and maintain our visual brand identity across all touchpoints, ensuring our homeware and gift collections look aspirational and cohesive
- Brochures \& Catalogues: Lead the creative brief, layout, and visual storytelling for seasonal print brochures.
- Shoot Production: Plan, style and execute product shoots for print brochures with junior photographer.
- Short\-Form Video: Script, film, and edit engaging Reels and TikToks showcasing product styling, gifting ideas, and behind\-the\-scenes content.
- Digital Design: Create effective promotional graphics, email layouts and web banners with clear marketing message and call to action.
- Affiliate \& Influencer Kits: Build ready\-to\-use asset bundles and style guides for influencer and affiliate partners.
- Content Calendar: Build and manage a multi\-channel content plan aligned with marketing and key retail gifting dates (e.g., Christmas, Mother’s Day, wedding season).
- Data Review: Track asset performance and adapt, optimise product styling, and increase e\-commerce conversion rates.
- 2 years experience in marketing or social content creation, ideally within ecommerce, homeware, interiors, or gifting sectors.
- Confident filming on a mobile and have videography and editing skills. Product photography would be a big plus.
- Good understanding of marketing principles and what makes effective content
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro/After Effects) or Canva.
- Awareness of social trends and formats, applying them appropriately to the brand
- Excellent project management skills to balance long\-lead print brochure deadlines with quick\-turnaround assets
- Drivers licence to travel to occasional shoot locations
- Proactive, creative mindset and team player
- Competitive salary package up to £28,000 (pro\-rata)
- Opportunity to make a significant impact in a growing ecommerce business
- Potential for flexible working days to suit your needs
- Relaxed work environment
- Cycle to work scheme, tech discount and employee wellbeing programmes
- Company discount
- Nest Pension
Job Type: Part\-time
Pay: Up to £28,000\.00 per year
Benefits:
- Casual dress
- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- Health \& wellbeing programme
- Transport links
- Cheltenham GL51 8PL: reliably commute or plan to relocate before starting work (preferred)
- Content creation: 1 year (preferred)
- United Kingdom (required)
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