Marketing Communications Expert
Description
*ABOUT TOM\&CO*
Tom\&Co is *the* pet specialty retailer for people who consider their pets as full members of the family. With 200 stores across Belgium, France and Luxembourg, and a growing e‑commerce platform, our mission is to improve the lives of pets and their owners every single day. Our Private Label products play a key role in this mission. From food to toys and care products, our own brands reflect Tom\&Co’s core values quality and expertise.
Retail is in our DNA: close to the shop floor, close to the customer, and always driven by a clear commercial ambition. To strengthen that ambition, we are looking for a Marketing Communications Expert who can build brand awareness and visibility, and translate it into concrete business impact.
Are you a strategic marketer with a passion for data, communication and team leadership?
Do you have experience building impactful campaigns and steering a high‑performing marketing organization? Then this role might be perfect for you.
*YOUR ROLE*
As Marketing \& Communications Expert, you are responsible for developing and executing Tom\&Co’s full marketing and communication strategy. You combine strategic insight with operational excellence.
You work at BeFraLux level and play a key role in strengthening our brand position, increasing traffic, and building customer relationships. You report directly to the Marketing Director.
*YOUR RESPONSABILITY*
Strategy \& Performance
- Develop and implement a media and marcom strategy
- Manage and optimize the marketing budget
- Set up weekly reporting and data‑driven decision‑making
- Continuously optimize campaigns based on performance
- Increase customer retention through CRM strategy
- Launch national and local campaigns (BE, LUX, FR)
- Roll out branding campaigns in collaboration with the Brand Manager
- Integrate content, promotions and topical moments into one coherent story
- Test new media channels
You will actively work on:
- Traffic growth through strong content and media strategies
- Customer acquisition \& retention via CRM
- Brand positioning and market differentiation
- Operational excellence across all campaigns and communications
- Data‑driven processes with clear KPIs and reporting
- At least 5–8 years of experience in marketing/communication
- Experience in retail, omnichannel or FMCG is a strong plus
- Strong in both strategy and execution
- Experience with CRM, media and budget management
- Analytical, structured and results‑oriented
- Fluent in French, Dutch as a second language, and English is a plus
At Tom\&Co, we provide a stimulating and dynamic work environment, as well as the opportunity to grow and actively contribute to the development of our company. You will be part of a close\-knit team that values your contributions and growth, with opportunities to further develop your skills. Are you ready to join our team and contribute to the Tom\&Co adventure? Apply today and take the next step with us!
Education Bachelor
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