Marketing Account Manager (Must have law firm marketing experience)
job description
marketing account manager
As the dedicated Marketing Account Manager to a selection of our professional services clients, you will need to be able to identify, develop, and implement marketing strategies to meet their organisational and strategic objectives. This is a busy role so you will need to be able to prioritise and manage multiple tasks and projects at the same time.
main job responsibilities
· research and create marketing strategies and tactical action plans for clients
· manage and coordinate all marketing activities for your clients derived from the agreed strategies
· conduct market research to determine market requirements for existing and future services
· analysis of customer research, current market conditions and competitor information
· develop and implement marketing plans, email campaigns, and projects in line with organisational objectives
· write content including blogs and case studies for the business and for clients
· expand and develop marketing platforms
· manage the productivity of the marketing plans and projects
· monitor, review and report on all marketing activity and results
· report on return on investment and key performance metrics
· create and present marketing topics to internal and external audiences
· liaise with media and advertising
· monitor industry best practices
· support junior team members
· attend networking events as required
· write multiple social media posts and schedules for clients and create visuals using Canva or other design tools
person specification \& experience
· CIM or equivalent qualification/experience
- digital marketing: 3 years (preferred) \- to include the ability to plan, implement and report on digital marketing channels including SEO, Google Analytics and social media
- marketing: minimum 4 years (required)
- professional service marketing: 2 years (required) \- understanding or work experience in the professional service sector (law/accountancy/financial services etc)
· excellent relationship builder
· a can\-do, flexible attitude
· willingness to speak at seminars and training sessions
hours \& pay
- salary up to £45k pro\-rata, depending on experience
- flexible from 20 hours per week over a minimum of min 4 days
- part\-time, permanent
- work from home available and office working
- 20 days holiday (pro\-rata) \+ 8 bank holidays
- NEST pension
- additional leave (discretionary)
- holiday on your birthday (if falls on working day)
- annual discretionary bonus after year 1
- continued professional development is encouraged
- professional membership paid for
- casual dress
- company events
- wellness programmes
Established in 2013 by Director Lara Squires, we work with a range of clients in the professional services sector across the UK and across all marketing tactics. We help them communicate more effectively with their existing clients and raise their profile externally to win new business. Our roles are uniquely positioned for committed marketers wanting flexibility but with scope to grow. Intentionally small, we’re a perfectly formed close\-knit team, who work hard and play hard. Having been ranked in the top 10 by Flexa® Careers as a micro\-business, the agency truly lives up to its flexible values. This was further evidenced by our Director winning Best Boss at a National Women’s Business Awards 2022\.
Job Types: Part\-time, Permanent
Pay: £35,000\.00\-£45,000\.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Health \& wellbeing programme
- Work from home
- A\-Level or equivalent (preferred)
- Digital marketing: 3 years (preferred)
- Marketing: 10 years (required)
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