Marketing Account Manager

This exciting role as a Marketing Account Manager in the Public Sector requires a skilled individual to oversee marketing campaigns and client relationships effectively. Based in Liverpool, the role focuses on delivering impactful strategies and ensuring client satisfaction.

Client Details

The hiring company is a well-established organisation within the Public Sector. As a medium-sized enterprise, they are known for their strong industry presence and commitment to excellence in their marketing and agency efforts.

Description

• Develop and deliver marketing plans and campaigns for events, experiences, venues, and attractions.


• Identify and prioritise key clients and events to maximise commercial impact.


• Support client account management by delivering high-quality marketing campaigns aligned with objectives and targets.


• Create strategies to maximise client opportunities, increase loyalty, and drive spend (including re-engaging lapsed clients).


• Identify regional and national market opportunities and deliver B2B marketing activity to generate new leads.


• Line manage and support the Marketing Assistant.


• Represent the business in client meetings to secure new business, strengthen relationships, and build partnerships.


• Develop materials to effectively communicate and promote products and services.


• Lead website development initiatives, including creating a comprehensive content strategy and event resource.


• Apply the latest digital marketing techniques (including AI) to campaign development.


• Support growth in reach and engagement across social, email, and web channels (organic and paid).


• Manage social media channels, including content planning, scheduling, and brand development.


• Contribute to the delivery of the annual Sales & Marketing Plan and budget.


• Recommend and manage marketing budget allocation across campaigns and activities.


• Analyse audiences and market data to inform strategy and identify marketing opportunities.


• Monitor competitor activity and industry trends to enhance service quality and performance.


• Identify and deliver targeted consumer marketing opportunities, including brand awareness campaigns.


• Measure campaign performance and provide ROI analysis to drive continuous improvement.


• Act as brand guardian, maintaining and evolving brand guidelines.


• Represent the business at networking events and industry forums.


• Collaborate internally to maximise marketing opportunities and ensure high-quality delivery.

A successful Marketing Account Manager should have:

• A strong background in marketing or a related field.


• Proven experience in managing client accounts and delivering successful campaigns.


• Excellent communication and interpersonal skills.


• The ability to analyse data and present findings effectively.


• Strong organisational skills and attention to detail.


• A proactive approach to problem-solving and meeting client needs.


• Knowledge of the leisure, travel & tourism sector is advantageous.

• Salary ranging £35,000 GBP.


• Opportunity to work in the vibrant city of Liverpool.


• Engagement with a reputable organisation in the Pulbic Sector leisure, travel & tourism industry.


• Exposure to diverse marketing projects and campaigns.


• Supportive work environment focused on professional growth.

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