Manager, Consulting Seo
<div class="content-intro"><p><strong>About WPP Media</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p>
<p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p>
<p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Role Summary and Impact</strong></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">We are looking for an experienced Manager, Consulting Seo who wishes to join a stimulating and evolving environment. The ideal candidate will drive the evolution and integration of SEO into complex, performance-driven, and data-based marketing strategies, often in digital transformation contexts.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">The candidate will define, lead and oversee comprehensive strategic SEO initiatives, including technical optimization, content and off-site. This role involves managing projects to achieve goals for prestigious clients, working closely with members of the SEO team, web analysts and account teams to perfectly integrate SEO strategies with other digital marketing initiatives for a holistic, data-driven approach.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">The candidate must have in-depth expertise in analysing and interpreting search intent, with the ability to translate users' implicit and explicit needs into strategic recommendations for content development, information architecture and website functionality</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Skills and Experience</strong></span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Leading the development and implementation of strategic SEO initiatives based on data insights to maximize impact, focus on client's goals.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Lead in-depth data analysis to extract strategic insights, formulate actionable recommendations, and supervise advanced reporting, with a focus on key business performance indicators.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Ensure strategic integration of SEO with other digital marketing levers (SEA, Content Marketing, UX, CRM, Analytics, CRO, Data & Tech strategy) across multi-channel and multi-country contexts.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Manage and coordinate the consultants assigned to projects. Oversee tasks and deadlines to ensure timely and high-quality delivery.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Minimum of 5-6 years of SEO experience, with proven experience in managing projects and teams.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">In-depth knowledge of all SEO assets (on-page, off-page, technical, content, off-site) and search engine algorithms.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Expertise in web analytics (GA4, Adobe Analytics), data visualization (Looker Studio, Power BI), and advanced data analysis for strategic insights and actionable recommendations.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Proficiency in HTML, CSS, and JavaScript as it relates to SEO, and knowledge of various CMS.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Mastery of common SEO tools (Google Search Console, Semrush, BrightEdge, Ahrefs, Lumar, Screaming Frog, etc.).</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Knowledge of AI/Machine Learning applications to improve automation on SEO projects.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Experience in analysis and optimisation to increase visibility on LLMs (GEO-AEO)</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Exceptional written and verbal communication skills, with excellent proficiency in English. A second language is a plus.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Advanced proficiency in Excel/Google Sheets and presentation tools (PowerPoint/Google Slides) for high-level reporting.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Ability to manage multiple complex projects simultaneously in a fast-paced environment, demonstrating both autonomy and strong teamwork.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Excellent project management and time management skills, combined with outstanding organisational, problem-solving and strategic thinking abilities.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong analytical skills, with the ability to multitask effectively in a fast-paced environment.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Demonstrated ability to successfully meet deadlines.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Capacity to work both independently and collaboratively within a team.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Good proficiency in English (both oral and written) is mandatory due to international projects; a second European language is a significant plus.</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong> </strong></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong>Life at WPP Media & Benefits</strong></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, an
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