Manager, Brand Marketing, AGS - Converse

Position Type

Full Time

Career area

Marketing

Location

Warschauer Straße 70A, Berlin, Berlin 10829, Germany

Job ID

R\-84704

Become part of the Converse Team

Converse is a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after — bringing innovation and inspiration to every athlete\* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?

WHO WE ARE LOOKING FOR

At Converse, we’re looking for a brand marketing leader who deeply understands the Converse ecosystem, youth culture, and evolving consumer and creator trends. You bring a strong connection to marketplace partners and can translate global brand vision into culturally relevant, locally resonant storytelling.

You are highly collaborative, with the ability to connect across global and in\-country teams to build impactful marketing strategies. You demonstrate strong communication, presentation, and relationship\-building skills, alongside proven expertise in project and budget management.

You are data\-informed, with experience leveraging marketing tools, analytics, and insights to shape decisions and drive impact. Above all, you are passionate about growing yourself, growing together with others, and growing the business

WHAT YOU WILL WORK ON

You will lead end\-to\-end seasonal brand marketing planning for the country, translating global brand strategies into locally relevant, culturally impactful executions.

You will build and deliver integrated marketing plans that energize creators and consumers, elevate key brand stories, and drive marketplace and business impact. This includes developing hyper\-local content, activating key city\-led programs, and ensuring seamless execution of seasonal gameplans.

You will also oversee budgeting, reporting, and performance tracking, ensuring continuous optimization of marketing strategies and strong alignment with business objectives.

KEY RESPONSIBILITIES

Seasonal Strategy: Translate and tailor global brand stories into locally relevant plans, defining key brand moments and recapping performance in partnership with global teams.

Recommend \& Activate: Identify and drive key city\-led brand, product, and marketplace moments, partnerships, and programs that energize consumers.

Content \& Storytelling: Lead development of hyper\-local content briefs based on global direction to connect with country\-level creators and audiences.

Planning \& Execution: Lead end\-to\-end seasonal planning and ensure excellence in execution of gameplan milestones across stakeholders.

Budget Ownership: Drive strong financial discipline through robust budgeting and project management processes.

Reporting \& Optimization: Own performance tracking across brand and marketing initiatives, using insights to inform and improve future strategies.

Consumer Insights: Stay on the pulse of youth culture, creator trends, and marketplace evolution to identify growth opportunities.

Cross\-functional Collaboration: Drive connectivity across country and global teams to build holistic marketing plans.

Team Leadership: Develop, coach, and lead a high\-performing team.

WHO YOU WILL WORK WITH

In\-country Marketing team

In\-country Global Growth / Sales teams

Global City Marketing team

Global Brand Management

Global Brand Creative

You will act as a connector across global and local teams to ensure alignment, integration, and strong execution of brand strategies.

EXPERIENCE AND QUALIFICATIONS

Strong understanding of the Converse ecosystem, youth culture, creator trends, and consumer behavior

Deep knowledge of marketplace partners, segments, and culturally relevant engagement strategies.

Proven experience in marketing planning, storytelling, and integrated campaign execution.

Strong budget management and project management capabilities

Experience with marketing tools, analytics, and data synthesis

Excellent communication, presentation, and relationship\-building skills

Ability to work cross\-functionally in a matrix organization

Demonstrated leadership skills including:

• Acts with courage


• Leads change


• Fosters teamwork


• Values differences


• Cultivates innovation


• Drives accountability and clarity


• Wins with consumers

Converse is more than a company; it’s a worldwide advocate for self\-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one\-of\-a\-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

What You Can Expect

OUR HIRING GAME PLAN

01 Apply

Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.

02 Meet a Recruiter or Take an Assessment

If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10\-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world\-class service and what makes you unique.

03 Interview

Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.

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