Lead - Marketing Technology

Role Description:

Are you ready to scale digital experiences for millions of accommodation partners?

As a Lead \- Marketing Technology, you will join Booking.com’s Digital Partner Ecosystem (DPE) department. Our mission is to empower, advise, and inspire our accommodation partners at scale using digital channels, content, and marketing technology across our core touchpoints (Extranet, Partner Hub, the Pulse app, and email).

In this role, your work will directly drive business results across three core pillars:

• Commercial Impact: Delivering the right personalized advice that inspires partners to take action and optimize their performance on our platform.


• Partner Support: Supporting partners in successfully navigating our platform and adopting our products.


• Partner Loyalty: Driving loyalty by engaging partners through marketing and operational campaigns that showcase the value of partnering with Booking.com.

Reporting to the Manager Marketing Technology, you will be part of the Marketing Technology team with two peer Leads. As a lead, you will be responsible to own and drive the success of a subset of all Marketing Technology initiatives of the team. Together you will build, scale, and mature our Marketing Technology Center of Excellence, ensuring our automation capabilities directly support our commercial goals and improve the partner experience.

Key Job Responsibilities and Duties:

• Own marketing technology programs end\-to\-end: strategy, backlog, execution, and measurement


• Design and optimize complex multi\-channel orchestration including web and app banner prioritization, conflict resolution, and rules management


• Consult and coach cross\-functional teams on marketing automation best practices


• Drive innovation by researching trends and designing scalable MarTech solutions


• Control budgets, create business cases, and demonstrate ROI on technology investments


• Build strong relationships across product, engineering, and marketing stakeholder groups

Role Qualifications and Requirements:

• 5\+ years of experience with marketing automation tooling. Knowledge of Salesforce Marketing Cloud and Salesforce Data Cloud is a strong plus.


• Experience with orchestration complexity: prioritisation rules, conflict management, and complex multi\-channel coordination.


• Technical expertise in databases, API integrations, and CRM/CMS implementations


• Dual fluency: ability to work at technical depth with engineering teams AND business depth with marketing teams


• B2B marketing experience, ideally in multinational environments


• Strong influence without authority skills and problem\-solving ability across organizational boundaries


• Excellent oral and written communication skills, with the ability to influence and guide stakeholders at all levels.


• Self\-starter mindset with ability to lead cross\-team initiatives


• Localisation strategy experience and multi\-language campaign management

Benefits \& Perks \- Global Impact, Personal Relevance:

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique\-to\-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave


• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)


• Industry leading product discounts \- up to 1400 per year \- for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com:

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

• Let’s go places together: How we Hire


• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

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