Junior Licensing Manager

PURE BRANDS is a premier brand licensing agency based in Munich, representing iconic brands across a range of industries including automotive, luxury fashion, lifestyle, and design. Our portfolio includes Mercedes\-Benz, Lamborghini, ESCADA, BALLY, Kettler, ZEISS, St. Moritz, among others.

We extend brands through the strategic and creative development of licensed products, using licensing as a powerful tool to enhance brand awareness, create new consumer touchpoints, and generate long\-term commercial value. Through bespoke strategies, global expertise, and a team committed to excellence, we help brands translate their identity into high\-quality products and meaningful brand experiences.

With offices in Munich, Shenzhen, and Shanghai, as well as affiliates in the UK, South Korea, and the USA, PURE BRANDS is positioned to support brand owners internationally and manage major licensees, retail partners, and strategic brand partnerships across key markets.

Position Summary

The Junior Licensing Manager will identify new licensing opportunities and prepare licensing projects and is responsible for securing commercial opportunities across the business.

The role supports the development and management of licensing programs across various product categories. This role focuses on building and maintaining relationships with licensees, licensors, and strategic partners, supporting contract negotiations, and ensuring consistent brand positioning across licensed products and partnerships.

This is a highly cross\-functional and commercially driven role that works closely with internal teams. The goal is to successfully manage licensing partnerships, identify and convert new business opportunities, execute licensing agreements efficiently, and ensure that products and collaborations align with each brand’s strategy.

Key Responsibilities

• Drive new business development through targeted sales strategies, identifying and approaching prospective licensees, building a strong partner pipeline, and converting opportunities into licensing partnerships


• Manage and further develop existing licensing partnerships with licensors, licensees, and external partners


• Identify new licensing opportunities, product categories, and strategic partnerships


• Develop and pitch licensing opportunities to potential partners, including tailored business cases, presentations, and commercial proposals


• Support the development of business plans, presentations, and licensing strategies


• Create sales projections and oversee the work to ensure these projections are achieved


• Negotiate and manage licensing agreements and coordinate relevant contract terms


• Monitor royalty payments, revenue reporting, budgets, and contract renewals


• Collaborate with internal teams on sales projects, contract coordination, product approvals, launches, and brand extension projects


• Support product development for major lifestyle accounts, including managing design submissions and overseeing approval processes


• Analyze market trends, competitor activities, and category opportunities to identify new growth potential


• Maintain licensing databases, contract files, and relevant project documentation


• Prepare reports on licensing performance, financial results, and ongoing projects


• Ensure that licensed products and partnerships align with each brand’s identity, positioning, and quality standards

• Associate’s or Bachelor’s degree in Business, Marketing, or a related field


• 1–3 years of professional experience, ideally related to licensing, sales, or business development


• Strong commercial mindset with the ability to identify opportunities, pitch concepts, and close licensing deals


• · Capability to develop a strong Commercial presentation/deck with relevant information, value arguments and benchmark


• Strong ability to manage multiple tasks simultaneously and adapt flexibly to changing priorities


• Highly structured, organized, and detail\-oriented way of working


• Strong communication skills and excellent interpersonal abilities


• Creative and solution\-oriented mindset


• Ability to work successfully both independently and as part of a team


• Fluent written and spoken German and English skills

• Experience in a specific industry such as automotive, fashion, design, lifestyle, or a related field


• Proficiency with Microsoft Office


• Familiarity with royalty accounting and compliance audits

• Strong Sales Strategy skills


• Results orientation: driven commitment to pursue and close strategic deals – Hands\-on mentality


• New business development


• Relationship management


• Financial analysis


• Strategic thinking and planning


• Strong attention to detail


• Communication and presentation skills

This role offers attractive development opportunities within licensing, brand management, and commercial partnerships. The Junior Licensing Manager will gain broad exposure to contract negotiations, strategic partnerships, product development, and cross\-functional collaboration. Over time, the role offers potential progression into the position Licensing Manager.

We look forward to receiving your detailed application by email at info@purebrandlicensing.com.

Job Types: Full\-time, Permanent

Pay: 42\.000,00€ \- 48\.000,00€ per year

Work Location: In person

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