Junior CRM Manager (all genders)

Job Description
Team: Marketing
Job Location: Munich, Germany
Position Type: Full\-time
Work Flexibility: Hybrid, Onsite
Your Responsibilities

As a Junior CRM Manager, you will support the planning, setup, and optimization of multi\-channel CRM campaigns across our core lifecycle stages.

Campaign \& Journey Execution

• Build, execute, and QA targeted CRM campaigns across email, mobile push, in\-app messaging, and WhatsApp within Salesforce Marketing Cloud.


• Support the setup of automated customer journeys (activation, reactivation, post\-purchase, win\-back, loyalty engagement).

• Prepare audience segments using provided data, filters, and reusable segment logic.


• Maintain and improve campaign content personalization using templates, data extensions, and dynamic content blocks.


• Contribute ideas on how to make experiences more relevant and seamless for our members.

• Monitor campaign performance and deliver regular reports (e.g., opens, clicks, conversions, revenue KPIs).


• Support A/B testing and contribute to interpreting results.


• Identify quick wins and optimization opportunities.

• Work closely with Senior CRM Managers, Content, Design, and Local Country Teams to deliver high\-quality, on\-brand messages.


• Coordinate assets, translations, and timings with internal stakeholders.


• Align on business priorities and support execution for key promotional periods.

• Work hands\-on in Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, WhatsApp \| SFMC).


• Use basic SQL queries, templates, HTML snippets, and Excel for day\-to\-day tasks (with training provided).


• Support documentation and continuous improvement of CRM processes

This is an ideal role for someone early in their CRM career who wants to develop toward a CRM Manager role in a state\-of\-the\-art CRM environment.

Must\-Haves

• Bachelor’s degree or comparable qualification


• 1–2 years of experience in CRM, digital marketing, or marketing automation (internships, working student roles, or entry\-level positions welcomed)


• Basic understanding of email marketing or push/in\-app communication


• Familiarity with CRM tools; experience with Salesforce Marketing Cloud is a strong plus


• Analytical mindset with willingness to learn SQL, HTML, and personalization logic


• Structured way of working, attention to detail, and eagerness to grow technical CRM skills


• Excellent communication skills in English; German is a plus

• First experience with multi\-channel marketing campaigns


• Understanding of customer lifecycle concepts


• Interest in AI\-driven optimization (content generation, send\-time optimization, predictive audiences)


• Experience in fashion, retail, or e\-commerce is beneficial

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