Insights & Marketing Apprenticeship - WeMoms
Who are we?
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WeMoms is the leading social network for young and expectant mothers in France. With over 2 million messages exchanged each month, we are the go\-to resource for everyday life for French families—from pregnancy until the child is 10 years old.
Our app now reaches 65% of French families with children aged 0 to 10, with a presence in 100% of departments. 30% of our users are pregnant, and the majority are mothers of children aged 0 to 10 who come looking for answers to all their household consumer questions: food, baby products, fashion, insurance, travel, home, and much more.
We're a team of 15 people who collaborate daily with over 200 partner brands (Petit Bateau, Weleda, Danone, Mam, Nike, Love \& Green, etc.) to help them better understand and reach mothers, thanks to an offering that combines conversational insights, data\-driven content creation, and impactful advertising campaigns.
Why join us?
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- An authentic community that supports millions of women every day
- A close\-knit, supportive, and ambitious team, with a human touch (15 people)
- An environment where initiatives are encouraged and where you can truly express yourself
- A meaningful project, rooted in the realities of French families
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This position reports directly to the CEO. You will be the CEO's strategic right\-hand person, at the heart of understanding moms and driving the performance of our partner campaigns.
Your main responsibilities:
- Business Recommendations ("Reco") : Objective: To convince our future partners to work with us.
+ Extract relevant insights to meet each brand's objectives.
+ Gather the insights and "reco" formats to eventually redesign the library and create a smart database.
- Campaign Reports : Objective: To ensure repeat business for our campaigns by demonstrating their effectiveness to partners.
+ Develop key insights regarding campaign impact, including marketing learnings provided by the Insight Team.
+ Build our "best\-cases" based on these analyses.
- Trend Reports \& Surveys : Objective: Develop our insights database to enrich our campaigns and support our partners. Create trend reports by industry (e.g., infant formula, fashion \& retail) and by key periods (e.g., Christmas, Easter)
+ Support the team and help our clients better understand their consumers
What we offer:
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- A meaningful apprenticeship within an ambitious and supportive team
- Compensation according to the legal apprenticeship pay scale
- Offices in the heart of Paris, on Rue du Louvre
- Meal vouchers
- A Gymlib membership
- Regularly organized team\-building activities
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- Business school, advertising school, or Master's degree in Marketing or equivalent
- 12\-month apprenticeship sought — starting at the end of August
- Ideally, prior experience in marketing, insights, or a similar field
- Aptitude for analysis and strong synthesis skills
- Excellent and meticulous communicator
- Proficiency in AI tools such as Claude and PowerPoint, and comfort with data analysis
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