Insights Manager
Insights Manager
MM Flowers \| Euskirchen, Germany
Full Time \| 40 hours per week \| Flexible
Reporting to: Group Product \& Marketing Director
About MM Flowers
MM Flowers is a leading supplier of fresh cut flowers and bouquets to major retailers across the UK and Europe. Behind our products is a fast\-paced, innovative and international business, with a strong focus on understanding our customers and consumers and using insight to shape what comes next.
As we continue to grow our presence in Europe, we're looking for an experienced Insights Manager to join us in Euskirchen and lead our insight and foresight agenda.
The Opportunity
This is an exciting opportunity for someone who loves turning data into a story – and, more importantly, turning that story into action.
As our Insights Manager, you'll lead the development of consumer, customer and market intelligence across MM Flowers, helping us understand what's happening now, anticipate what's coming next and identify opportunities for growth.
Working closely with our commercial, marketing, product and NPD teams, you'll bring together multiple sources of data and translate complex information into clear, commercially focused recommendations.
You'll also work directly with our retail customers, building strong relationships with their category and insight teams and helping position MM Flowers as a market\-leading insight and foresight partner.
What You'll Be Doing
You'll be responsible for:
- Leading the insight and foresight strategy across MM Flowers, identifying trends, opportunities and emerging consumer behaviours.
- Using data to create compelling thought leadership that challenges thinking and inspires new propositions.
- Analysing multiple data sources including IRI, Kantar, WGSN, VYPR and Dunnhumby, as well as EPOS and customer data.
- Turning complex data into clear, concise insights with a strong "so what?" and recommended actions.
- Using insight to influence NPD, innovation, pricing, promotions and category growth strategies.
- Identifying cross\-category and consumer opportunities that can drive customer growth and market share.
- Developing foresight strategies that go beyond historical data to anticipate future consumer and market trends.
- Building trusted relationships with category and insight teams within our retail customers.
- Presenting insights, opportunities and recommendations confidently to senior internal and external stakeholders.
- Developing strong relationships with data and insight partners to ensure we're getting maximum value from our investment.
- Acting as MM Flowers' Data Champion, becoming the go\-to expert for our insight platforms, data sources and their commercial value.
- Exploring new markets, trends and sources of intelligence to continually evolve our insight capability.
We're looking for someone who can combine strong analytical capability with commercial thinking and creativity.
You'll ideally bring:
- Previous experience in an Insights, Category, Consumer Insights or Market Intelligence role.
- Excellent commercial acumen and an understanding of customers, consumers and competitive markets.
- Strong experience working with IRI or similar EPOS\-based insight systems.
- Experience working with large and complex datasets and turning them into meaningful commercial insights.
- The ability to translate analysis into practical recommendations and growth opportunities.
- Confidence presenting to senior stakeholders and retail customers.
- Strong relationship\-building and influencing skills.
- Advanced capability across Excel and PowerPoint, with experience of Power BI or similar analytical tools.
- A degree\-level qualification, ideally in Psychology, Economics, Data Science or another relevant discipline.
- A strategic mindset combined with curiosity and a genuine interest in consumer behaviour.
What You'll Bring to MM Flowers
You'll be proactive, commercially minded and comfortable operating in a fast\-moving environment. You'll enjoy challenging established thinking, exploring new ideas and combining analytical rigour with creativity.
This is a role for someone who wants to have a genuine influence on business and customer strategy – using insight and foresight to help shape the future of our categories.
Interested?
If you're passionate about consumer behaviour, data and uncovering the insights that drive commercial growth, we'd love to hear from you.
Apply today to join MM Flowers in Euskirchen as our new Insights Manager.
Job Type: Full\-time
Work Location: In person
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