Inside Sales Representative

Inside Sales Representative
Cheltenham
Salary £28-35k plus bonus, progression etc

An exciting opportunity has arisen for a motivated and energetic Inside Sales Representative to join a successful and growing dealership business within the construction equipment sector.

This role is ideal for someone who enjoys speaking with customers, building relationships, generating opportunities, and developing a long-term career in sales. You’ll play a key role in supporting retail growth by converting inbound enquiries into qualified sales opportunities and proactively engaging potential customers.

The Role

As an Inside Sales Representative, you will act as a key point of contact for prospective customers and support the wider sales team through proactive lead generation and customer engagement.

Your responsibilities will include:

• Selling a range of compact equipment solutions to new customers and small fleet operators


• Proactively cold calling prospective customers to generate new business opportunities


• Lead generation through outbound activity, digital enquiries, and marketing campaigns


• Building and developing a strong pipeline of new business opportunities


• Prospecting and creating demand within the local market


• Responding quickly and professionally to inbound enquiries from website leads and marketing activity


• Making outbound calls to follow up and progress opportunities


• Identifying customer requirements and arranging demonstrations or dealership appointments


• Booking qualified appointments for the external sales team


• Maintaining regular customer follow-up to maximise conversion opportunities


• Updating CRM systems accurately with customer interactions and next actions


• Supporting digital sales activity including online listings, email campaigns, and social engagement


• Representing the business professionally at all times

About You This opportunity would suit someone with experience in:

• Sales


• Retail


• Automotive


• Telesales


• Call centre environments


• Customer-facing positions

You will also:

• Be driven, self-motivated, and target-focused


• Be confident speaking with customers over the phone every day


• Have strong communication and relationship-building skills


• Be resilient and positive when results do not come immediately


• Enjoy generating new business and creating opportunities


• Have a genuine interest in sales and long-term career progression


• Be comfortable working in a fast-paced environment

Previous construction or machinery industry experience is beneficial but not essential, as full training will be provided.

What’s on Offer • Competitive base salary up to £35k

• Performance-related commission structure


• Full product and systems training


• Ongoing coaching and support


• Genuine long-term career progression opportunities


• Supportive and collaborative team environment

The role offers a competitive base salary complemented by performance-related commission, with earnings directly linked to individual activity and results. Full product and systems training will be provided by the dealership, alongside ongoing coaching and development within a supportive dealer team. Over time, there is clear opportunity to progress into senior sales or field-based roles for high-performing individuals.

If interested, please apply here, or call Kim to discuss further.

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