In-House Internal & Inbound Marketing and Content Manager (Part-Time – 3 days/week)
Location: 33 Dental, Anstey/Leicester; travel to Etwall Dental Practice as required
About 33 Dental
A welcoming, patient\-centered dental practice committed to growth, high\-quality care, and an outstanding patient experience. We’re bringing marketing in\-house to own our internal and inbound marketing, elevate our brand, and attract and engage more patients.
Role Overview
You will own the full spectrum of internal and inbound marketing and content for both sites. This is a hands\-on, project\-driven role requiring creativity, strategic thinking, and strong execution. Start on 3 days/week with clear milestones; there is potential to increase to 4–5 days as performance and practice growth justify it. You will travel between 33 Dental (Anstey, Leicester) and Etwall Dental Practice (Etwall, Derbyshire) to produce consistent content and marketing outcomes for both locations.
Key Responsibilities
- Develop and implement a unified marketing plan across digital channels, content, CRM, and internal communications for both sites.
- Own inbound marketing: SEO strategy, content calendar, blogs, video/audio content, lead magnets, email nurturing, and performance analytics.
- Create, manage, and optimize content that supports patient journeys across both practices, including website pages, blog posts, social media, testimonials, case studies, and promotions.
- Project\-manage marketing initiatives, including timelines, budgets, assets, and cross\-functional collaboration with front\-desk teams, clinicians, and practice staff at both locations.
- Manage internal communications to ensure brand consistency and a positive patient experience across sites.
- Build and maintain dashboards to measure ROI, traffic, conversions, and patient acquisition; report insights to leadership.
Stay up\-to\-date with marketing trends, healthcare compliance considerations, and privacy requirements.
What We’re Looking For
Proven experience in in\-house marketing or successful in\-house transition from an agency.
Strong content creation skills (writing, storytelling, video/audio basics) and a solid grasp of SEO, email marketing, and CRM basics.
Excellent project management and the ability to juggle multiple initiatives with tight timelines.
Data\-driven mindset with the ability to analyze metrics and adjust strategies.
Comfortable working in a healthcare/dental setting; professional, collaborative, and resilient under pressure.
Able to travel between Leicester and Etwall as required; valid driving license and access to reliable transport.
Part\-time availability (3 days/week) with potential for expansion to 4–5 days as we grow.
Comfortable with a start\-up style environment and a willingness to own the marketing function end\-to\-end.
Desirable Skills (Nice\-to\-Have)
Experience with CRM platforms, or marketing automation.
Basic design/editing skills (e.g., Canva, video editing) or access to internal design resources.
Experience with local SEO, Google Analytics, and content performance analytics.
What We Offer
Competitive base salary (pro\-rata for 3 days/week) with a clear path to progression.
Travel\-friendly arrangement with coverage for travel time between sites; occasional overnight stays unlikely but possible for training or events.
Performance\-based incentives (e.g., quarterly bonus tied to inbound metrics).
Flexible working arrangements and a supportive leadership team.
Professional development budget and opportunities to shape the marketing function from the ground up.
A welcoming, patient\-focused practice culture.
Salary \& Band (Guidance)
Base salary appropriate for 3 days/week in Leicester, with a typical range of £19,000–£28,000 (pro\-rata from full\-time benchmarks), depending on experience.
Performance bonus: 0–10% of base, linked to defined inbound marketing KPIs.
Review: formal milestone review at 3–6 months with potential to move to 4–5 days/week and salary adjustment based on performance.
Location \& Benefits
On\-site role with travel between 33 Dental (Anstey, Leicester) and Etwall Dental Practice (Etwall, Derbyshire) as required.
Flexible hours within the 3\-day framework; potential for growth opportunities and enhanced benefits.
How to Apply
Please submit your CV and a brief cover message (max 200–300 words) outlining:
A recent inbound marketing win you’re proud of.
Your approach to building a content\-driven marketing plan for a multi\-site local healthcare practice.
Why you’re excited to lead marketing at 33 Dental and Etwall Dental.
Pay: From £19,000\.00 per year
Benefits:
- Company pension
- Free parking
This listing is from indeed. View original listing ↗