head of social and brand

ISO — ISOCLEAN \& ISOSKIN
Manchester / Salford \| Full time
£50,000\+ depending on relevant experience and proven results

ISOCLEAN and ISOSKIN create cosmetic hygiene and skincare products for consumers and professionals. We’re looking for an experienced Social Media \& Brand Lead to take ownership of how our brands show up, build their audiences and turn attention into commercial growth.

You’ll bring a track record of growing a consumer brand from within: developing its voice, improving its content, building valuable creator relationships and delivering campaigns that generate demand and sales.

Working directly with the founder, you’ll lead social and content across both brands and take responsibility for the wider marketing activity that supports them. You’ll set priorities, make creative and commercial decisions, and coordinate delivery through internal colleagues and external partners.

Previous experience working in\-house for a consumer product brand is essential.

What you’ll own

Social strategy and audience growth
Set and deliver the strategy across Instagram, TikTok and other relevant platforms. Define the audiences, channel priorities, content formats and publishing calendar for each brand. Build sustained interest through product education, demonstrations, professional expertise, customer stories and creative campaigns.

Content and creative direction
Turn commercial objectives into strong concepts, clear briefs and effective content. Direct creators, shoots and production partners; write and edit copy; and maintain a consistent standard across everything we publish. You’ll also be confident filming and editing content yourself when needed, with a portfolio showing your judgement and practical ability.

Creators, professional partnerships and community
Build relationships with relevant creators, makeup artists, skincare professionals and brand partners. Own selection, outreach, negotiations, briefs, deliverables and content usage rights. Develop partnerships that produce credible advocacy, useful creative assets and measurable value. Set the standard for community engagement and turn audience feedback into ideas and improvements.

Paid advertising and creative performance
Own paid campaign objectives, budgets and results across Meta, TikTok and Google, managing delivery directly and through specialist partners. Build a structured testing programme for creative, messaging, audiences and offers. Use acquisition costs, conversion and profitability to decide what to improve, scale or stop, and hold agencies accountable for their recommendations and performance.

Brand campaigns and product launches
Plan campaigns from initial idea through to delivery and review. Coordinate social, paid advertising, creator activity, website content and email so that launches have a clear message and consistent execution. Translate product benefits into compelling reasons to buy for both consumer and professional audiences.

Budgets, delivery and reporting
Set clear briefs, deadlines and expectations for everyone contributing to the work. Allocate resources against agreed priorities and report on what the activity achieves. Assess audience quality, content performance, website traffic, customer acquisition and revenue, explaining the contribution and measurement limits of each channel.

What you’ll bring

• Proven in\-house experience with a consumer product brand, with direct responsibility for social strategy, campaigns and results.


• Evidence of sustained Instagram and TikTok growth, showing the quality of the audience and its value to the business.


• A strong content portfolio demonstrating creative direction, copywriting, short\-form video and a recognisable brand voice.


• Practical paid advertising experience across Meta, TikTok and Google, including budget ownership, creative testing and optimisation.


• Successful creator or influencer partnerships, including commercial negotiations and performance evaluation.


• Experience delivering product launches and campaigns across social and wider marketing channels.


• Evidence of leading colleagues, freelancers or agencies, giving clear feedback and maintaining delivery standards.


• The confidence to make decisions independently and explain the commercial reasoning behind them.

Experience in beauty, skincare, cosmetics, wellness or a comparable consumer category would be particularly relevant.

What success looks like

A clear identity for each brand, stronger content delivered consistently, a growing and engaged audience, productive creator relationships and measurable commercial progress.

You’ll establish the starting position, agree priorities and targets with the founder, and take ownership of delivering against them.

Why join ISO?

This is an opportunity to shape two brands and have direct influence over their marketing direction. You’ll work closely with the founder, own meaningful decisions and see the commercial impact of your work.

We are considering candidates from both marketing and social leadership backgrounds for one combined appointment.

How to apply

Send your CV and portfolio, plus two examples of campaigns you personally led: one focused on organic social or creators, and one involving paid advertising.

For each, explain the objective, starting position, timeframe, budget or resources, your specific contribution and the results. Please make your in\-house brand experience clear.

Pay: From £50,000\.00 per year

Benefits:

• Casual dress


• Free parking


• On\-site parking

Experience:

• Management: 3 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person

This listing is from Indeed. View original listing ↗