Head of Sales

About Valeria

Valeria is building the future of HR and payroll in Spain. We're an AI\-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works—moving from manual, error\-prone processes to intelligent automation.

We're a fast\-growing startup backed by top investors, disrupting a €5B\+ industry that's still stuck in spreadsheets and legacy software.

Your Role

We're looking for a Head of Sales with a proven track record in B2B SaaS — specifically someone who has already built and run a sales org of 20\+ people with a middle\-management layer, sold HR software, and operated across more than one market. We already have a working SDR/AE motor in Spain; what we need now is someone who's done this at scale elsewhere and can bring that playbook to Valeria as we grow toward the same maturity, including internationally.

This isn't a "manage what already exists" role. You'll take a small, single\-layer team today and be the one who knows — because you've done it before — how to turn it into a structured, multi\-layered org with the segmentation, forecast discipline, and eventually cross\-market reach that comes with that scale.

• Own the commercial strategy and revenue architecture: define ICP, segmentation, and pricing/packaging alignment with Product — decide which segment (SMB, mid\-market, or enterprise) we go after first, with a clear rationale, rather than spreading thin across all three


• Build and own the sales funnel end\-to\-end: prospecting qualification demo close expansion, with defined stage criteria and conversion benchmarks at each step


• Set and manage forecast infrastructure: quota design, pipeline coverage ratios, win\-rate and cycle\-time tracking by segment, and rolling forecast accuracy — reported transparently to the CEO and founders


• Lead and scale the existing SDR/AE team toward a multi\-layered org: hiring, coaching, ramp\-time reduction, and performance management; design the org structure (pods, territories, or segment\-based teams) and bring in middle managers as headcount grows past the current single\-layer setup


• Drive GTM experimentation: test and iterate outbound/inbound mix, sales motion (PLG\-assisted vs. high\-touch), and channel strategy based on CAC/payback data, not intuition


• Bring cross\-market experience to bear on strategy from day one: even while the immediate focus is Spain, use prior experience selling and leading teams in other markets to shape how Valeria's GTM and org design should evolve


• Partner cross\-functionally with Product and Customer Success to close the loop between what's sold, what's built, and what's delivered — feeding market and objection signal back into the roadmap


• Co\-design the sales compensation structure with People as the team and revenue model mature, including accelerators and quota\-setting logic


• Lay the groundwork for international expansion: once the Spanish revenue engine is predictable, lead the go\-to\-market case for new geographic markets outside Spain — market sizing, entry sequencing, and the org/hiring model needed to support it (this is a medium\-term execution mandate — the experience needs to be there from day one, the market entry itself doesn't)

• \+10 yearsB2B SaaS sales experience


• Experience managing teams of 20\+ people, including middle managers (multi\-layer org, not just individual contributors)


• Experience selling HR software


• Cross\-market experience (having sold or led sales in more than one country/market)

• Fluency in 2\-3 European languages


• Experience selling payroll software

• Competitive compensation: €100\-120k OTE \+ Equity


• Free lunch when you're at the office thanks to Kombo \& Nora


• Flexible remuneration with Coverflex


• Flexibility: Hybrid weekly setup in our HQ in Barcelona


• Unlimited vacation days — take the time you need, no counting days

• Intro call with People (30 min)


• Interview with the CEO (45 min)


• Business Case \- Onsite at the office (1 hour)


• Founders interview (COO \+ CTO) 45 min)


• Offer

• Timing: We're past the "idea stage" with real customers and revenue, but early enough that you'll define how we scale


• Market opportunity: €5B\+ market in Spain, every company with employees needs payroll, and current solutions are outdated and painful


• Product\-market fit: We're solving a painful, expensive problem with a product customers actually love


• Career growth: Be a critical product hire, build the playbook, and grow into a leadership role as we scale the team

Este anuncio proviene de Indeed. Ver anuncio original ↗