Head of Sales

Head of Commercial Sales

Location: Avonmouth, Bristol Salary: £77,684 + up to 20% performance bonus + £6,000 car allowance Hours: Monday–Friday, 37.5 hours per week.

Shape the Commercial Future of a Growing Organisation

This is a standout opportunity for a proven commercial leader to take full ownership of strategic sales growth within a complex, multi-service environment. As a key member of the Senior Leadership Team, you will define commercial direction, drive revenue performance, and lead a high-impact sales function through a period of ambitious expansion.

If you’re motivated by influence, scale, and the mandate to build a market-leading commercial operation, this role offers the platform to deliver meaningful, organisation-wide impact.

The Role

As Head of Commercial Sales, you will lead the development and execution of the organisation’s commercial strategy across multiple business lines. You will oversee the full sales lifecycle from market identification and tendering to negotiation and contract closure while building long-term relationships with senior clients, partners, and stakeholders.

You will collaborate closely with Operations, Finance, Marketing, and People teams to ensure commercial success, and provide data-driven insight to the SLT and Board.

Key Responsibilities

• Develop and deliver commercial strategy across all service lines.


• Lead and performance-manage a high-performing commercial sales team.


• Identify new markets and partnerships to drive sustainable growth.


• Oversee the full sales pipeline including forecasting, tendering, bidding, and contract negotiation.


• Build senior-level client relationships and secure long-term commercial agreements.


• Provide data-driven insight to SLT and Board, including risk analysis and growth recommendations.


• Collaborate cross-functionally to ensure commercial alignment across the organisation.

• Senior B2B sales leadership with a track record of delivering year-on-year commercial growth.


• Experience leading complex bids and cross-functional commercial programmes.


• High-value negotiation expertise and senior client relationship management.


• Strong financial acumen including forecasting, pricing, and margin analysis.


• Knowledge of tendering and procurement across public and private sectors.


• Data-driven approach with CRM and performance reporting capability.


• Full UK driving licence required.

• 25 days annual leave + 8 bank holidays


• 5% employer pension contribution


• Free BUPA Health Cash Plan & Employee Assistance Programme


• Onsite physiotherapist & Cycle to Work scheme


• £200 employee referral bonus


• Learning and development opportunities with clear progression routes


• Reward Gateway discounts at 900+ retailers


• Employee recognition and long-service awards

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