Head of Product Marketing

Accountabilities

• Own and evolve product positioning, messaging, and go-to-market strategies, ensuring clear differentiation and strong market resonance across target customer segments.


• Lead the planning, execution, and measurement of major product launches, coordinating closely with Product, Sales, and Marketing teams to maximize adoption and commercial impact.


• Develop and maintain ideal customer profiles, buyer personas, and competitive intelligence programs to strengthen market understanding and inform strategic decisions.


• Create, manage, and continuously improve sales enablement materials, including presentations, battle cards, one-pagers, competitive comparisons, and objection-handling resources.


• Partner with cross-functional stakeholders to define industry narratives, support thought leadership initiatives, and reinforce category positioning.


• Manage relationships with industry analysts and contribute to analyst engagement strategies that enhance market visibility and recognition.


• Collaborate closely with content and brand teams to ensure consistent product storytelling across all marketing channels and customer touchpoints.


• Serve as a strategic advisor to product and commercial leadership, providing market insights, customer perspectives, and recommendations that influence business growth.

Requirements

• Extensive experience in senior product marketing roles within a B2B SaaS environment.


• Proven success developing product positioning, messaging frameworks, and go-to-market strategies for complex software products.


• Demonstrated experience leading end-to-end product launches, from strategic planning through execution and performance analysis.


• Strong understanding of enterprise and mid-market buying journeys, including multi-stakeholder decision-making processes.


• Excellent written, verbal, and presentation skills, with the ability to communicate effectively to both technical and business audiences.


• Experience marketing platform-based products serving multiple use cases and diverse buyer personas, including technical stakeholders such as developers and technology leaders.


• Strong competitive intelligence expertise and the ability to translate market insights into actionable sales and marketing strategies.


• Proven ability to build trusted partnerships with Product, Sales, Marketing, and executive leadership teams.


• Strategic mindset combined with strong execution skills and a results-oriented approach.


• Experience managing analyst relations, product marketing teams, or working within localization, AI, content technology, or related markets is considered an advantage.


• Familiarity with analyst firms and market evaluation programs is a plus.

Benefits

• Competitive salary package.


• Employee stock option program.


• Fully remote work environment.


• Flexible working hours supporting work-life balance.


• Flexible vacation policy.


• Co-working space budget.


• Home office setup allowance for equipment and ergonomic needs.


• Learning and development budget for professional growth.


• Comprehensive health insurance coverage.


• Wellness allowance supporting physical and mental well-being.


• Collaborative startup culture with regular team retreats and social events.


• Inclusive workplace committed to diversity, equity, and equal opportunities.

Deze vacature komt van ats_lever. Originele vacature bekijken ↗