Head of Product Marketing - IGaming

Accountabilities:

• Define and execute the global product marketing strategy for the iGaming product portfolio, aligning product roadmaps, launches, and lifecycle campaigns with broader business objectives.


• Own product positioning, messaging, and value propositions tailored to different regulated markets and player segments.


• Lead, mentor, and develop a small product marketing team while setting priorities and maintaining a collaborative, high-performing environment.


• Manage product launches from planning through execution, coordinating with product management, growth, CRM, creative, legal, and compliance stakeholders.


• Develop go-to-market playbooks, enablement materials, sales resources, partner materials, and other assets that support adoption and commercial performance.


• Leverage player analytics, A/B testing, user research, and other qualitative and quantitative insights to refine messaging, inform feature priorities, and optimise campaigns.


• Establish product marketing KPIs, monitor performance, evaluate outcomes, and present actionable recommendations to senior stakeholders.


• Partner with regulatory, compliance, and responsible gambling teams to ensure product marketing activities meet local requirements and internal policies.


• Represent product marketing in cross-functional forums and contribute to wider product, growth, and commercial strategy.

Requirements

• 5+ years of experience in product marketing, growth marketing, or product management within iGaming, gambling, digital entertainment, or a closely related sector.


• Demonstrated success launching product features and marketing campaigns that generated measurable improvements in acquisition, engagement, revenue, or other commercial outcomes.


• Strong commercial and analytical capabilities, with confidence working with data, experimentation frameworks, player insights, and analytics tools.


• Excellent written and verbal communication skills, including experience developing positioning, value propositions, sales enablement materials, and consumer-facing content.


• Experience managing or mentoring a small team and collaborating effectively with cross-functional stakeholders.


• Strong understanding of regulatory and compliance requirements across multiple jurisdictions, together with a commitment to responsible gambling principles.


• Highly organised, proactive, and comfortable managing competing priorities in a fast-paced environment.


• Fluent English; knowledge of additional European languages is an advantage.


• Eligible to work remotely in the country of employment and comfortable collaborating across CET-aligned working hours.

• Fully remote, full-time position with competitive salary and performance-linked bonus potential.


• Generous annual leave allowance and flexible working arrangements supporting work–life balance.


• Professional development budget, training opportunities, and access to industry events and conferences.


• Equipment and home-office allowance to support an effective remote working environment.


• Comprehensive benefits package aligned with applicable local employment practices.


• Collaborative, diverse, and inclusive working culture with regular team events and cross-functional initiatives.


• Opportunity to lead a high-impact product marketing function and influence product direction at scale.

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