Head of Marketing
Lead marketing for a fast\-growing UK self\-storage group
Flexiss Group operates and manages a growing portfolio of UK self\-storage businesses, including the SureStore, The Self Storage Company and LockUp24 brands, across more than 30 local markets. Our customers search locally, compare quickly and book online, so digital marketing is our main source of growth.
We are looking for a commercially minded Head of Marketing with extensive digital marketing experience. You will report to the Commercial Director and have full responsibility for every aspect of marketing across all our brands and stores.
What you will do
- Set and deliver the marketing strategy for all brands, supporting occupancy and revenue targets store by store
- Own the marketing budget, then allocate spend by brand, store and channel based on measurable return
- Run the internal marketing team and directly manage our third\-party digital agencies across paid search, paid social, SEO and web
- Lead local SEO, Google Business Profiles, Map Pack visibility and location\-targeted PPC in every store town
- Improve website conversion, online reservations and tracking, and report enquiries, cost per acquisition and move\-ins by store
- Plan launch campaigns for new and acquired stores, and manage reviews, CRM and brand consistency
- Extensive digital marketing experience, typically 8\+ years, with at least 3 years leading a team
- A proven record of growing revenue through paid search, SEO and conversion optimisation
- Advanced hands\-on knowledge of Google Ads, GA4, Google Tag Manager, Search Console and Google Business Profile
- Experience directly managing digital agencies, with clear accountability for budgets, CPA and ROI
- Multi\-site or local marketing experience, ideally in self storage, property, leisure or consumer services
- A data\-led, commercial and self\-starting approach
- £65,000 to £75,000 base, depending on experience
- Performance bonus
- Company pension, plus 25 days' holiday and bank holidays
- Real influence in a growing, entrepreneurial business
Flexiss Group is an equal opportunities employer.
No agencies please.
Pay: £65,000\.00\-£75,000\.00 per year
Application question(s):
- Do you have at least 3 years experience of managing a team within a marketing or digital function?
- Do you have advanced hands\-on knowledge of Google Ads, GA4, Google Tag Manager, Search Console and Google Business Profile?
- Do you have experience in self storage, property, leisure, automotive, estate agency or other multi\-site consumer services?
- Do you have a CIM qualification or a degree in marketing or a related subject?
- Marketing and Digital: 8 years (required)
- United Kingdom (required)
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