Head of Marketing

Head of Marketing

B2B Background Required

Oxford (Hybrid)

Up to £60k + Bonus

My client is an international business across research & events, through expansion a hands-on leadership role has arisen for a Head of Marketing.

Role Responsibilities:

• Build integrated, multichannel campaign plans, across email, social, web and paid.


• Connect Automation, Brand & Content and Design teams around shared plans, so everyone


• Partner with the event teams to align marketing activity with each event’s goals and key milestones.


• Drive delivery end to end; keeping campaigns on track, removing blockers, and stepping in hands-on where needed to hit deadlines and quality.


• Own the numbers; track performance against KPIs such as registrations, MQLs and MQL-to-SQL conversion, and adjust activity to improve results.


• Oversee the partnerships that support our events and brands, including media partners, associations, affiliates and speaker advocacy.


• You will also be required to attend our events in the UK and overseas.

• A well-rounded marketing leader with broad experience across channels; email, social, web etc.


• A proven track record of planning and delivering integrated, multichannel campaigns that hit their targets.


• Someone hands-on and proactive, a self-starter who is comfortable owning delivery and running several campaigns at once.


• A great people leader, coach and mentor. Someone who enjoys supporting and enabling the

• Strong at working across teams and influencing others, ideally within a matrix structure.


• A best-practice mindset, you bring experience and ideas that lift standards across the team.


• Comfortable with data and performance, you set KPIs, track them, and act on what they tell you.


• Familiar with marketing automation and CRM platforms.


• Experience managing or leading a high-performing team.


• A working knowledge of GDPR, including preference centres and privacy policies.


• B2B and/or events marketing experience is a bonus, but not essential.


• Comfortable travelling for work as needed (national & international travel required)

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