Head of Marketing

Accountabilities

• Own and continuously evolve the company’s category positioning, developing a differentiated market narrative that clearly communicates the value of the product suite.


• Lead demand generation strategy end-to-end, with a strong focus on building qualified pipeline and supporting revenue growth.


• Define and continuously refine customer personas and buyer journeys, particularly for mid-market and enterprise audiences.


• Develop positioning and messaging that translate complex product capabilities into clear, compelling, story-driven value propositions.


• Advise on pricing and packaging strategy, ensuring commercial messaging reflects how different customer segments evaluate and purchase solutions.


• Partner closely with Product to translate roadmap developments into customer-focused narratives, positioning, and value propositions.


• Own product launches from strategy through execution, including positioning, messaging, sales collateral, and internal enablement.


• Transform the website into a high-performing growth channel through conversion-rate optimization, messaging experimentation, and funnel improvements.


• Own marketing pipeline generation and health, working closely with the CEO to ensure marketing initiatives consistently contribute to revenue.


• Plan and execute campaigns, landing pages, content, and other growth initiatives required to meet pipeline targets.


• Identify, evaluate, onboard, and enable new distribution partners across the different product lines.


• Develop partner-specific positioning, pricing guidance, sales materials, co-marketing decks, playbooks, and enablement resources.


• Work closely with leadership to support partner-sourced revenue and accelerate the ramp-up of new distribution relationships.


• Conduct market, customer, and competitive research to identify opportunities for differentiation and growth.


• Travel regularly across Malta and EMEA to meet clients and support commercial initiatives, including on-site visits with hospitality customers.

Requirements

• 5+ years of experience in B2B SaaS product marketing, including developing marketing plans and executing go-to-market strategies for web-based solutions.


• Demonstrated experience in product marketing, positioning, and commercialization within mid-market or enterprise environments.


• Proven ability to shape category positioning and market narratives for products entering new or emerging categories.


• Experience with e-commerce, ERP, hospitality, Business Intelligence platforms, or closely related business applications is strongly preferred.


• Strong understanding of full-funnel marketing, from positioning and demand generation through pipeline creation and revenue impact.


• Experience launching products and developing the messaging, collateral, enablement, and go-to-market materials required for successful adoption.


• Strong sales enablement experience, particularly supporting enterprise campaigns and complex B2B sales processes.


• Ability to understand pricing models and contribute strategically to packaging and monetization decisions.


• Excellent research and analytical skills, with the ability to derive actionable insights from customers, competitors, and market trends.


• Strong commercial mindset and the ability to connect marketing activity directly to pipeline and revenue outcomes.


• Excellent cross-functional collaboration skills, with experience working effectively with Product, Engineering, Sales, Partnerships, and executive leadership.


• Outstanding written and verbal communication skills in English, with the ability to simplify complex technical concepts into compelling commercial narratives.


• Strategic thinking combined with a highly hands-on execution style and strong ownership mentality.


• Comfortable working independently in an ambiguous, fast-moving environment without relying on a large team, dedicated marketing budget, or external agencies.


• Additional European language skills are a plus.


• Ability and willingness to travel frequently to client destinations across Malta and EMEA.


• Availability to work within CET/CEST (GMT+1) business hours.

• Fixed annual salary of €40,000.


• Performance-based incentive and bonus structure linked directly to revenue impact.


• Commission ranging from 5% to 25% on revenue generated, with no stated earning ceiling for strong performance.


• Fully remote working opportunity from anywhere within EMEA.


• Working hours aligned with CET/CEST business hours.


• High level of autonomy and ownership over the marketing function.


• Direct collaboration with the CEO and cross-functional leadership.


• Opportunity to shape category positioning and go-to-market strategy in emerging markets.


• Opportunity to influence pricing, packaging, product launches, demand generation, and partner growth.


• Exposure to multiple industries, including e-commerce, ERP, hospitality, manufacturing, retail, and Business Intelligence.


• International working environment with colleagues and stakeholders across Europe, the Middle East, and Africa.


• Opportunity to work in a collaborative, self-managed environment focused on capability and strong communication.


• Regular travel across EMEA, including opportunities for direct engagement with clients and hospitality businesses.


• Inclusive and diverse working environment welcoming people from a wide range of backgrounds.

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