Head of Marketing & Communications for Switzerland

Founded in Switzerland in 1968, Zühlke is owned by its partners and located across Europe and Asia. We are a global transformation partner, with engineering and innovation in our DNA. We're trusted to help clients envision and build their businesses for the future – to run smarter today while adapting for tomorrow’s markets, customers, and communities. Our multidisciplinary teams specialise in tech strategy and business innovation, digital solutions and applications, and device and systems engineering. We excel in complex, regulated spaces including health and finance, connecting strategy, tech implementation, and operational services to help clients become more effective, resilient businesses.

If you share our values and want to do the best work, for the right reasons, we can offer you the chance to do it on a global scale and play a real role in shaping our exciting journey.

Role Purpose

The Head of Marketing \& Communications for Switzerland is responsible for defining and executing the local marketing strategy to drive measurable business growth, pipeline contribution, revenue influence, and market positioning.

Reporting to the Group CMO, the role balances global strategic alignment with local market priorities, acting as a strategic partner to the Switzerland CEO and Sales Leadership while maintaining ownership of marketing investments, priorities, and outcomes.

The role is instrumental in evolving marketing into a commercially driven, performance\-oriented growth function that strengthens Zühlke’s unified brand presence across all markets.

Key Responsibilities

Marketing Strategy \& Business Impact

• Define and lead the Switzerland marketing strategy aligned with Group priorities and commercial objectives


• Translate business priorities into focused marketing plans with measurable outcomes


• Identify target industries, customer segments, and growth opportunities


• Embed marketing into go\-to\-market and commercial planning processes

Budget Ownership \& Investment Management

• Own the Switzerland marketing budget and investment allocation decisions


• Prioritise marketing investments based on strategic relevance and expected business impact


• Make clear trade\-offs to maximise value and focus on high\-impact activities


• Approve, redirect, or stop initiatives based on performance and alignment

Demand Generation \& Pipeline Contribution

• Drive a balanced marketing approach across long\-term demand generation and short\-term lead generation


• Own marketing contribution to pipeline creation, revenue influence, and ROI


• Monitor funnel performance and identify opportunities to improve conversion


• Partner with Sales to strengthen lead quality, follow\-up, and conversion discipline


• Ensure marketing activities are connected to clear offerings and measurable conversion paths

CRM \& Performance Management

• Ensure transparency of marketing contribution across the sales funnel


• Monitor lead quality, conversion rates, and marketing\-sourced and influenced pipeline


• Use CRM insights and performance data to drive optimisation and decision\-making


• Maintain discipline in lead handover and follow\-up processes

Brand \& Global Alignment

• Ensure consistent positioning, messaging, and market presence across all touchpoints


• Align with Group Marketing teams and other countries on campaigns and priorities


• Contribute to a unified “One Zühlke” brand approach across markets

Stakeholder Leadership

• Act as a trusted strategic partner to the Switzerland CEO and Sales Leadership


• Provide clear, data\-driven recommendations on priorities and investments


• Align local business needs with Group strategy and marketing principles


• Navigate differing stakeholder perspectives to drive focused decisions

Marketing Transformation \& Ways of Working

• Drive the transition toward performance\- and outcome\-driven marketing


• Establish clear priorities and accountability across marketing activities


• Foster effective collaboration across local and Group marketing teams


• Contribute to continuous improvement in marketing effectiveness and efficiency

Required Capabilities

Experience \& Skills

• 8–10\+ years of experience in B2B marketing, including strategic leadership roles


• Proven track record of delivering measurable business impact


• Strong expertise in demand generation and performance marketing


• Experience managing budgets with ROI accountability


• Strong understanding of CRM, funnel management, and sales\-marketing alignment


• Experience working in matrix and/or multi\-country organisations

Leadership \& Mindset

• Strong commercial and business\-outcome orientation


• Ability to prioritise effectively and make strategic trade\-offs


• Confident decision\-maker with strong stakeholder management skills


• Collaborative mindset with commitment to a unified brand approach


• Data\-driven, pragmatic, and results\-oriented

Success Measures / KPIs

• Marketing contribution to sourced and influenced pipeline and revenue


• Marketing ROI and budget efficiency


• Lead quality and conversion performance


• Campaign effectiveness and optimisation impact


• CRM transparency and attribution quality


• Consistency of brand positioning and messaging across markets

If you feel you don't meet all the requirements, we are still happy to get to know you, learn more about your ambitions and ideas and look forward to receiving your application!

We welcome people from all backgrounds, regardless of their gender, personality, national origin, race, religion, colour, sexual orientation, gender identity, age, marital status, disability or veteran status.

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