Head of International Marketing

Overview:
Would you like to help enrich the lives of learners around the world?

At TTS we aim to give every child, every day,
a reason to love learning.‌

We're proud to have supplied schools and learning environments across the globe with innovative educational resources for 40 years offering over 50,000 resources, of which 6,000 are our own developed IP!

Our in\-house experts collaborate with teachers and educational experts to create unique and innovative resources that engage children and inspire a lifelong love of learning. Every TTS resource provides unlimited learning opportunities and is made to last, making the most of schools’ and nurseries’ limited budgets and ensuring years of classroom use.

TTS is part of the RM Group – a pioneer in the education technology space, and since 2004, we share a vision to improve education outcomes worldwide.

At RM, we’ve been pioneers of education technology since 1973\. We provide technology and resources to the education sector, supporting over 20 million students and improving educational outcomes worldwide.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, governments, and professional organisations globally to make learning more accessible, more engaging, and more impactful.

RM operates through three divisions: Assessment (digital assessment and marking solutions), Technology (managed services, hardware, and software for schools), and TTS (educational resources). *Visit our website to find out more:* *https://www.tts\-group.co.uk/*

We are seeking a commercially driven and strategic Head of International Marketing to lead and deliver our global marketing approach across key international markets. You will be responsible for shaping and executing a full\-funnel marketing strategy, ensuring alignment with sales priorities, and maximising return on investment across all channels. Working closely with senior stakeholders across sales and product, you will play a key role in achieving TTS Group’s ambitious international growth targets. We encourage early applications as the vacancy may close once the position has been filled or final interviews have been arranged.

Responsibilities:

• Develop and support the execution of the international marketing strategy, enhancing the go\-to\-market (GTM) approach for both distributor marketing and direct engagement with international schools.


• Own and deliver a full\-funnel marketing strategy across all key channels, including events, print, email, digital content, international website and distributor hub.


• Oversee and manage the international marketing budget, ensuring effective allocation of spend and strong return on investment.


• Work in close partnership with the Director of International Sales, Head of Distributor Sales, and Head of International Schools to align on commercial priorities, market opportunities, and campaign focus.


• Collaborate with the Product team to support successful product launches and drive global engagement with new and existing ranges.


• Partner with Digital Merchandisers to ensure alignment on international websites, optimising content, campaigns and customer journeys in line with key trading priorities and regional opportunities.


• Lead marketing initiatives that directly contribute to achieving strategic international growth targets.


• Manage and develop the international marketing function, ensuring clear priorities, strong performance, and alignment with wider business objectives.

• Ideally within education or a multi\-channel environment.


• Strong track record of developing and delivering full\-funnel marketing strategies across multiple regions.


• Experience working with distributor models as well as direct\-to\-customer marketing approaches.


• Commercially astute, with experience managing budgets and delivering measurable ROI.


• Excellent stakeholder management skills, with the ability to influence and collaborate at senior levels.


• Experience supporting product launches and working cross\-functionally with product teams.


• Strong leadership and team management capability.

At TTS we have My Work Blend @RM which provides office\-based colleagues with multi location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.

Unfortunately, we are unable to offer visa sponsorship for this role.

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