Head of Growth

Accountabilities:

• Own and drive end-to-end growth strategy across a portfolio of high-growth DTC brands, ensuring scalable and profitable performance across paid media channels.


• Lead aggressive scaling initiatives on Meta and other platforms, optimizing spend efficiency, creative output, and campaign architecture.


• Develop and execute full-funnel paid media strategies across Meta, Google, and TikTok, balancing acquisition, retention, and margin optimization.


• Provide expert-level analysis of campaign performance, diagnosing issues across creative, audience, offer, landing page, and conversion funnels.


• Lead creative strategy in collaboration with internal creative teams, shaping high-performing concepts that drive scalable acquisition.


• Manage and advise senior client stakeholders, including founders and executives, on growth strategy, performance trade-offs, and scaling decisions.


• Build, mentor, and develop a team of paid media analysts and growth strategists into high-performing operators.


• Continuously refine media buying frameworks, testing structures, and scaling methodologies based on data-driven insights.

Requirements

• 6–10+ years of experience in performance marketing, paid media, or growth roles with significant ownership of large-scale budgets.


• Proven track record of scaling Meta advertising accounts beyond $100K/day in spend while maintaining efficiency and profitability.


• Deep expertise in Meta Ads Manager, with strong working knowledge of Google Ads and TikTok Ads platforms.


• Strong understanding of algorithmic behavior, including creative fatigue, CPM dynamics, audience saturation, and campaign structure optimization.


• Extensive experience in DTC or e-commerce environments, ideally within high-growth consumer brands.


• Strong analytical mindset with the ability to interpret complex datasets and make fast, high-impact decisions.


• Excellent communication and stakeholder management skills, particularly in high-pressure client-facing environments.


• Demonstrated leadership experience managing or mentoring teams in a fast-paced growth or agency setting.


• Ability to operate with autonomy, speed, and accountability in ambiguous, high-growth environments.


• Strong strategic thinking combined with hands-on execution capability.

• Competitive total compensation package ranging from $150,000 to $300,000 USD, including base salary, performance bonuses, and equity.


• Fully remote work environment with flexibility to operate from anywhere.


• Opportunity to lead growth strategy for top-tier, high-growth consumer brands.


• High level of ownership over strategic decisions and client outcomes.


• Leadership role with direct impact on team building and organizational growth.


• Exposure to cutting-edge performance marketing systems and large-scale media operations.


• Fast-paced, performance-driven culture with strong emphasis on impact and results.


• Autonomy to shape growth frameworks and scaling methodologies across multiple accounts.

Deze vacature komt van ats_lever. Originele vacature bekijken ↗