Head of Growth (f/m/x)

Accountabilities

• Lead, coach, and develop the Marketing and Sales Development functions, creating clear direction, accountability, and a high-performance culture.


• Build and execute a scalable, multi-channel growth strategy spanning paid acquisition, organic channels, CRM, Product Marketing, and lead qualification.


• Drive measurable improvements in lead generation, pipeline contribution, conversion rates, customer acquisition costs, and return on advertising spend.


• Align Marketing and Sales Development closely with Sales, Product, Customer Success, and Account Management to optimize the full customer journey.


• Improve lead qualification, sales development processes, first-deal conversion, and handovers to Account Management.


• Refine the value proposition and positioning for priority B2B audiences and ensure it is consistently reflected across the customer journey.


• Establish shared goals, priorities, and KPIs across Performance Marketing, Product Marketing, CRM, and Sales Development.


• Use data, experimentation, and commercial insights to identify growth opportunities and continuously improve funnel performance.


• Leverage AI and automation to streamline marketing workflows, increase team productivity, improve customer retention, and strengthen scalability.


• Develop and implement go-to-market strategies aligned with broader commercial objectives.


• Work closely with senior stakeholders to shape growth priorities and translate business objectives into actionable initiatives.


• Build the structures, processes, and operating model required to create a more predictable and scalable marketing engine.


• Establish strong relationships across the organization and maintain a clear understanding of products, customers, market dynamics, and growth challenges.


• Deliver measurable improvements in acquisition, pipeline quality, and Marketing’s contribution to revenue.

• 7+ years of professional experience in Growth, Marketing, or a closely related field, including significant people leadership responsibility.


• Strong B2B marketing experience, ideally within a technology, platform, SaaS, or fast-growing business environment.


• Proven expertise across Performance Marketing, Product Marketing, customer acquisition, CRM, and demand generation.


• Hands-on experience with CRM platforms such as HubSpot and modern marketing technology stacks.


• Strong Sales Development experience, including lead qualification and converting qualified leads into first deals.


• Demonstrated experience developing and implementing go-to-market strategies.


• Strong understanding of marketing funnels, conversion optimization, customer acquisition costs, ROAS, pipeline generation, and other commercial KPIs.


• Highly analytical and data-driven approach, with the ability to turn performance data into clear priorities and decisions.


• Strong leadership and coaching capabilities, with experience developing high-performing teams and creating effective operating structures.


• Strategic thinker who is also willing to get hands-on, remove obstacles, and personally drive initiatives forward when needed.


• Strong cross-functional collaboration skills and the ability to align Marketing with Sales, Product, Customer Success, and Account Management.


• Genuine curiosity about AI and its practical applications for marketing performance, automation, workflows, and productivity.


• Comfortable working in a fast-paced environment with evolving priorities and significant ownership.


• Fluent German and English, both written and spoken.

• Leadership impact: Shape the growth strategy and directly influence customer acquisition, pipeline generation, and long-term business growth.


• Team leadership: Lead an experienced Marketing and Sales Development team while building the structures and processes needed for the next stage of expansion.


• Cross-functional influence: Work closely with Sales, Product, Customer Success, and Account Management to connect the entire customer journey.


• Flexible working model: Work remotely within Europe or from the Stuttgart office.


• Work-life flexibility: Organize your working day in a way that fits your personal circumstances and responsibilities.


• Flexible benefits: Access options such as monthly vouchers and Wellpass/EGYM, with flexibility rather than a one-size-fits-all benefits model.


• International environment: Work in a diverse, English-speaking team within an international B2B organization.


• Growth opportunity: Build and scale a modern marketing engine while having substantial influence over strategy, processes, and team development.


• Meaningful product: Help digitally transform a long-established industry through a technology platform designed to make procurement more efficient and transparent.


• Modern technology: Explore practical applications of AI and automation to improve marketing effectiveness and operational scalability.

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