Head of Go-to-Market
Company Description
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Build the platform where Belgium feels at home.
For over 30 years, Immoweb has been more than just a platform; we are the digital heartbeat of the Belgian real estate market. From first apartments to forever homes, we bridge the gap between dreams and reality for millions of users every month.
Our mission: to inspire, guide and close every home move in Belgium. We make real estate fast, transparent, and stress\-free through world\-class technology and human\-centric support. We are dedicated to connecting people with their property goals, ensuring that at Immoweb, your work has an immediate, nationwide impact from day one.
Job Description
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Your mission:
You own the commercial trajectory of Immoweb’s agency business. Your objective is to build and orchestrate the commercial engine that will strengthen market leadership, accelerate monetisation and support our long\-term growth ambition. You will operate at the intersection of Product, Tech, Sales, Pricing and Finance — ensuring what we build, how we price it and how we sell it are fully aligned. Your decisions will directly influence performance, competitiveness and strategic positioning.
Key responsibilities:
Commercial Strategy \& Offer Design
- Define and own the long\-term commercial strategy for agencies
- Design packaging, pricing logic and portfolio priorities
- Lead the successful launch of new commercial offers
- Ensure strong business case discipline and revenue steering
- Identify structural growth levers across segments
- Balance value capture with competitiveness and supply dynamics
- Translate market insights into clear commercial decisions
- Translate commercial opportunities into product priorities
- Align roadmap decisions with monetisation logic
- Represent the Belgian market voice internally
- Lead end\-to\-end commercial launches
- Equip Sales with clear positioning, training and objection handling
- Ensure strong field execution and adoption
- Own performance tracking and commercial KPIs
- Diagnose underperformance early and drive corrective actions
- Maintain strong feedback loops between Sales, Product and Pricing
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What you bring:
We are hiring a builder — someone who understands how to scale a marketplace business and combine analytical rigor with commercial instinct.
- Strong experience in marketplace, SaaS, platform or digital subscription environments
- Proven ownership of monetisation or revenue scope
- High analytical rigor and ability to structure complex business cases
- Experience operating in fast\-paced tech environments
- Exceptional cross\-functional leadership skills
- Ability to influence senior stakeholders and drive alignment without authority
- A structured yet pragmatic execution mindset
Additional Information
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What we offer:
- A professional and inspiring workplace where We Live for the customer.
- A dynamic, open culture driven by ownership and collaboration. We move fast, simplify to scale, and make bold calls backed by data and judgment.
- Opportunities for growth — through personalized coaching, and continuous feedback loops. Because growth isn’t an event, it’s a habit.
- A true work\-life balance — with flexible homeworking and working hours, built on mutual trust and accountability. We deliver big, but we also make space to breathe.
- Connection and fun matter too: team buildings, year\-end dinners, afterwork drinks, and plenty of other moments, because only the best teams win together.
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