Head of Digital Marketing
Michael Page Marketing
Reading
Full-time
GBP 70,000 – 85,000
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Lead and optimise end-to-end digital marketing across multiple channels to drive growth, engagement, and ROI. Manage a small team, oversee strategy and execution, and use data and innovation to continuously improve performance.
Client Details
Our client is a fast-growing, consumer-focused healthcare business with a portfolio of recognised wellness brands, focused on preventative health and self-care. The company has an innovative, commercially driven culture and places strong emphasis on digital growth, brand development, and data-led decision making.
Description
- Develop and execute the overall digital marketing strategy.
- Lead social media (paid and organic) campaigns across key platforms.
- Oversee PPC campaigns, including budgeting, optimisation, and testing.
- Drive SEO strategy to increase organic traffic and visibility.
- Manage email marketing and CRM to improve retention and customer value.
- Guide content strategy and ensure high-quality, on-brand output.
- Monitor performance metrics and optimise campaigns using data insights.
- Manage digital marketing budgets to maximise ROI.
- Lead, mentor, and develop a small marketing team.
- Collaborate with internal teams and external agencies.
- Identify and adopt new digital trends, tools, and innovations.
- Ensure compliance with data privacy laws and brand guidelines
About You:
- Currently working in Consumer Healthcare, B2C Pharma or FMCG (MANDATORY).
- Proven experience leading multichannel digital marketing strategies (MANDATORY).
- Strong track record of delivering growth, ROI, and performance targets.
- Hands-on expertise across SEO, PPC, paid social, and CRM.
- Data-driven mindset with strong analytical and optimisation skills.
- Confident team leader with excellent communication skills.
- Proactive, innovative, and commercially focused approach.
- Competitive base salary of £70,000-£85,000 (DOE)
- Permanent role with strong long-term growth potential
- Opportunity to lead and shape digital innovation in a dynamic sector
- 10% performance-based bonus
- Share option scheme
- 5% matched pension contribution
- Private medical insurance and life assurance
- 25 days' holiday plus bank holidays
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