Head of Creative Strategy

Accountabilities:

• Define and own the overall creative strategy and performance standards across a diverse portfolio of high-growth consumer brand clients.


• Build, refine, and operationalize creative frameworks, playbooks, and SOPs based on platform insights and performance data from Meta, TikTok, and other paid social channels.


• Lead and elevate a team of performance creative strategists, improving their ability to diagnose performance issues and develop high-converting creative concepts.


• Oversee and optimize the end-to-end creative production process in collaboration with editing and production leads to ensure speed, quality, and scalability.


• Partner closely with creator and talent teams to align briefing, production, and paid media execution for maximum performance impact.


• Own creative onboarding for new clients, identifying early performance wins and establishing strong creative momentum within the first 30 days.


• Act as the senior creative authority in client conversations, presenting insights, performance analysis, and strategic recommendations with clarity and conviction.


• Continuously analyze creative performance trends to identify opportunities for optimization, innovation, and scaling successful concepts.

Requirements

• 7+ years of experience in performance creative, ideally within a fast-paced marketing or performance-driven agency environment managing multiple clients.


• Proven track record of driving measurable business outcomes such as improved conversion rates, reduced CPA, or significant revenue growth through creative strategy.


• Deep expertise in direct response marketing and paid social creative performance, particularly across Meta and TikTok platforms.


• Strong ability to develop, mentor, and lead high-performing creative teams in a results-oriented, high-volume environment.


• Excellent analytical and strategic thinking skills with the ability to translate data insights into actionable creative direction.


• Strong communication and presentation skills, with the ability to confidently advise senior stakeholders and clients.


• Demonstrated ability to balance creative instinct with performance data to consistently improve ad effectiveness.


• Experience working across multiple industries or brand types in parallel is highly desirable.

• Competitive total compensation package including base salary, performance-based bonuses, and equity components.


• Fully remote working model with flexibility to operate from anywhere.


• Opportunity to work with high-growth consumer brands at scale across global markets.


• Exposure to advanced AI-driven creative intelligence tools and performance marketing systems.


• High-impact leadership role with significant ownership over creative strategy and team development.


• Fast-paced, performance-driven environment focused on measurable outcomes and continuous innovation.


• Collaborative culture with strong emphasis on learning, experimentation, and professional growth.

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