Head of Content - Social Media Team

Details
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Reference number

479215

Salary

£66,732 \- £73,406
GBP

Job grade

Grade 7### Contract type

Permanent### Business area

HO \- Communications Directorate### Type of role

Communications / Marketing### Working pattern

Full\-time### Number of jobs available

1
Contents
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• Location


• About the job


• Benefits


• Things you need to know


• Apply and further information

Location
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WestminsterAbout the job
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Job summary

The Home Office works to build a safe, fair and prosperous UK. We achieve this through our work on counter\-terrorism, policing, crime, drugs policy, immigration and passports.

The Corporate Services Group works closely with the Home Office’s policy and operational commands to enable us together to deliver the department’s priorities. The group is comprised of different teams and professional functions, including Commercial, Communications, Finance, People, Portfolio and Project Delivery, Private Office, Security, Estates and Information.

The Communications Directorate delivers some of the UK's highest\-profile public communications, reaching millions of people every week through social, digital, media and campaign activity.

We're looking for an exceptional creative leader to shape the Home Office and Home Secretary's social media presence and lead one of government's most ambitious in\-house creative teams. You'll oversee a talented team of videographers, photographers, designers and animators, setting the creative vision for content that informs and engages audiences at national scale about Home Office priorities.

This is a rare opportunity to combine the pace and creativity of a modern social\-first operation with the reach and impact of one of the UK's largest government departments. You'll drive audience growth, lead innovative content strategies, and create work that shapes national conversations and is seen by millions across the country.

Job description

As Head of Content, you will lead a team of creatives to deliver best\-in\-class social media content, maintaining the highest editorial and production standards while continually pushing creative boundaries.

Sitting on the digital senior leadership team and reporting to the Head of Digital, you will translate strategy into effective creative output that drives audience growth, engagement, behaviour change and earns public trust. This is a hands\-on leadership role where you'll set the creative vision, shape ideas from concept to delivery, direct production and build the systems needed to deliver consistently high\-performing content at scale.

You'll lead content across Home Office channels with an audience of more than 2\.3 million followers, driving growth on priority platforms including YouTube, Instagram and Tik\-Tok. From major announcements and reactive news moments to innovative social\-first storytelling, you'll ensure content is audience\-focused, platform\-native and impactful.

Working closely with Ministers, Special Advisers and senior officials, you'll help shape how one of the UK's most important departments engages with the public. This is a rare opportunity to combine the pace and creativity of a leading social media brand with the reach, visibility and purpose of public service, influencing national conversations every day.

Key Responsibilities

• Leadership: Lead and develop a multi\-disciplinary creative team, including direct line management, ensuring consistently high standards and continuous improvement. Build a high\-performance culture, supporting team development, creativity and resilience in a fast\-paced environment. Establish clear prioritisation and delivery timelines.


• Creative Strategy \& Production Pipeline: Develop and deliver a scalable creative content strategy aligned to departmental priorities. Establish and lead a structured content pipeline balancing reactive, planned and episodic content.


• Social Media Optimisation: Ensure all content is tailored for different social media platforms maintaining brand consistency and optimising for engagement and recognising how audiences differ platform to platform.


• Ministerial Content: Own and deliver a high\-quality, consistent Home Secretary content pipeline. Ensure content is authoritative, engaging and optimised for each platform. Maintain production quality and storytelling that reflects the profile of senior Ministers.


• Content Production: Provide strong creative direction across all outputs, including scripting, storyboarding and sign\-off. Lead complex or high\-profile productions, including high\-quality filming and editing where required. Ensure all output meets high editorial, accessibility and compliance standards.


• Rapid Response: Lead the team in delivering high\-quality content at pace in response to breaking news and priority moments. Ensure readiness to support high\-profile announcements and reactive communications.


• Strategic Partnerships: Build a network of trusted relationships across the department, operational commands, arm's\-length bodies and external partners. Secure stakeholder buy\-in, identifying opportunities early, and ensuring the digital team has consistent access to the people, operations and stories that bring Home Office priorities to life.


• Data \& Insight: Embed a data\-driven culture, using performance to inform content decisions. Continuously optimise formats, storytelling and distribution based on insight.

Working Pattern

Due to the business requirements of this role, it is only available on a full\-time basis.

You will be expected to work flexibly when required, including supporting out\-of\-hours activity such as reactive news moments, Ministerial visits, filming opportunities and major announcements. This may involve occasional overnight travel and extended working days.

Travel

Regular UK\-wide travel will be required, which may sometimes include overnight stays, and also occasional overseas travel. Any associated costs will be reimbursed in line with Home Office policy.

Person specification

Essential criteria

• Proven experience leading and developing high\-performing content or creative teams, with responsibility for strategy, quality and delivery.


• Strong track record of growing audiences and delivering high\-impact social media content at scale across major platforms.


• Extensive experience creating social\-first video content and storytelling, with a deep understanding of YouTube, Instagram, Tik\-Tok and evolving platform trends – with particular emphasis on long\-form video.


• Confident hands\-on content creator, with experience filming with mirrorless cameras, directing and producing high\-quality digital content, alongside expertise in copywriting, optimisation and audience engagement.


• Excellent creative judgement, with the ability to shape ideas, maintain outstanding editorial standards and consistently deliver content that drives measurable results.


• Experience working in fast\-paced, high\-profile environments, engaging senior stakeholders and translating complex issues into clear, compelling and accessible content for diverse audiences.

Desirable criteria

• Proven success growing audiences and content performance across major social platforms, with strong awareness of current affairs and the media landscape.


• Experience using analytics, partnerships and live content to maximise reach, engagement and impact.

Behaviours

We'll assess you against these behaviours during the selection process:

• Seeing the Big Picture


• Leadership


• Communicating and Influencing

Benefits
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In addition to your salary, a career with the Home Office offers a range of benefits, including:

• A Civil Service pension with an employer contribution of 28\.97%.


• In\-year reward scheme for one\-off or sustained exceptional personal or team achievements.


• 25 days annual leave on appointment, rising with service to 30 days.


• Eight days of public holidays, plus one additional privilege day.


• Where business needs allow, some roles may be suitable for a combination of office and home\-based working. This is a non\-contractual arrangement where all employees will be expected to spend a minimum of 60% of their working time in an office. Time spent on location will also count towards the 60% office working.


• See more of our benefits on our careers website.

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Things you need to know
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Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.### Selection process details

This vacancy is using Success Profiles , and will assess your Behaviours, Strengths and Experience.
This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

We will endeavour to conduct the selection process in line with the dates indicated below, but cannot guarantee that these will not, where necessary, be revised.

1\. Application – by 18th September 2026

As part of the application process, you will be asked to complete:

• CV


• Personal Statement (maximum 500 words).

Your CV should consist of your career history and skills/experience, including any key achievements in each role. Your

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