Head of Content - Business Unit

Accountabilities:

• Define and execute a scalable content strategy aligned with business goals, SEO performance, and monetization priorities.


• Translate market trends, audience insights, and performance data into actionable content roadmaps across multiple brands.


• Oversee editorial quality, ensuring consistency with E-E-A-T standards, SEO best practices, and brand guidelines.


• Lead, structure, and develop multi-level content teams, including managers, editors, and writers across different markets.


• Establish KPIs, workflows, and performance frameworks to drive accountability and continuous improvement.


• Review and validate content plans, ensuring alignment with strategic and commercial objectives.


• Collaborate closely with SEO teams to optimize keyword coverage, internal linking strategies, and content performance.


• Monitor, analyze, and optimize content effectiveness based on traffic, engagement, and conversion data.


• Conduct regular market and competitor analysis to identify growth opportunities and content gaps.


• Ensure compliance with regional regulations while aligning content output with business priorities.

Requirements

• Extensive experience leading content strategy and large-scale content operations in digital publishing or related industries.


• Strong background in SEO-driven content ecosystems, ideally within iGaming, sports media, or performance marketing environments.


• Proven track record of managing and scaling international, multi-level content teams.


• Deep understanding of SEO principles, editorial strategy, E-E-A-T standards, and content monetization models.


• Strong analytical mindset with experience using performance data to guide strategic decisions.


• Excellent stakeholder management and communication skills in cross-functional and international environments.


• Demonstrated ability to connect content strategy with commercial and business outcomes.


• Experience working in remote, fast-paced, and multicultural organizations.


• Fluent English communication skills, both written and verbal.


• Strong leadership skills with the ability to build accountability, ownership, and high-performance cultures.

• Fully remote role with global collaboration across international teams.


• Opportunity to lead content strategy for high-traffic sports and betting digital brands.


• Competitive salary aligned with experience and seniority.


• High level of ownership and strategic influence on business performance.


• Work within a multicultural, fast-growing, and ambitious international organization.


• Career growth opportunities in a scaling global digital media company.


• Flexible working environment across multiple time zones.


• Exposure to large-scale SEO-driven publishing and performance content systems.


• Collaborative culture centered on innovation, sports, and digital growth.

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