Head of Community Engagement

Main Purpose of the Job

The Head of Community Engagement will lead a community\-focused income generation strategy that aligns Gloucester Rugby’s Community and Commercial functions to maximise impact and revenue.

This role will connect community programmes with commercial opportunities, ensuring that partnerships deliver meaningful social value while also driving sustainable income growth.

The post holder will develop compelling propositions that attract investment from businesses, public sector partners, and funders, while ensuring strong alignment between community delivery, commercial objectives, and the club’s mission: To Win. For our community and each other.

Key Accountabilities

• The successful candidate will play a key strategic role in driving income, partnerships, and long\-term sustainability across Gloucester Rugby’s community and foundation activity.


• Lead and deliver a clear, community\-focused income generation strategy that supports the Club objectives


• Drive sustainable revenue growth through community programmes, affiliation schemes, group ticketing, and social value partnerships


• Identify and secure new commercial and funding opportunities across private, public, and third\-sector partners


• Align Community and Commercial teams to maximise shared value, income opportunities, and audience growth


• Develop high\-impact partnerships that align business objectives with meaningful community outcomes


• Act as the main point of contact for community partners and funders, building trusted, long\-term relationships


• Manage the full partnership lifecycle, including onboarding, delivery alignment, reporting, and renewals


• Line manage the Account Manager to maximise retention, upsell opportunities, and added value across marketing and commercial activity


• Build and maintain strong relationships with businesses, schools, clubs, charities, and key local stakeholders


• Represent Gloucester Rugby at networking events, partner meetings, and community forums


• Ensure a strong community presence that enhances the Club’s reputation and local impact


• Translate community programmes into attractive, fundable partnership packages


• Work closely with delivery teams to ensure programmes are fundable, scalable, and achievable


• Ensure programme delivery aligns with partnership commitments, agreed outputs, and impact measures

Lead the delivery in schools for our Project Rugby program, Camps, Matchday Experiences and EDF Cups to improve player experiences and opportunities.

Build strong relationships with schools, colleges, universities and community groups to grow participation and performance opportunities.

Support schools in developing and developing players, teachers, referees, and volunteers.

Organise and facilitate ongoing CPD programs and innovative game formats, such as touch, T1 and walking rugby.

Collaborate with schools to strengthen local partnerships and grow rugby participation.

Manage and mentor teachers, ensuring effective local delivery and alignment with strategic goals.

Report on activities, outputs, and progress against objectives, maintaining professional standards.

This role may include community\-based delivery, match day events, festivals, cups and other programmes. It will also require working some evenings and weekends as needed.

This job description is intended as a guide to the main responsibilities and is not meant to restrict any individual in performing other duties as required by the Company.

Monitoring and Evaluation

Track and report on income performance, partnership outcomes, and social impact

Contribute to funding applications, proposals, and partnership pitches using data, case studies, and impact evidence

Produce regular performance updates for senior leadership, trustees, and partners

Ensure robust monitoring and evaluation processes are maintained

Safeguarding

Gloucester Rugby is committed to ensuring that everyone involved in sport and physical activity—whether a volunteer, participant, spectator, or elite athlete—should never have to worry about abuse or harassment.

Everyone has a role to play in keeping others safe, and we expect all our employees to prioritise the safety of themselves and others in accordance with the Foundation Safeguarding policy.

Health and Safety at Work

To comply with the requirements of the Health and Safety at Work Act 1974 and associated legislation, you must adhere to the company’s safety rules and procedures and take all reasonable care to protect the safety of yourself and others.

Qualifications, Experience \& Knowledge

Essential

Proven experience in income generation, partnerships, or business development

Experience working with corporate partners, funders, or public sector stakeholders

Strong commercial awareness and ability to develop revenue\-generating products

Ability to build and manage strategic relationships

Experience in bid writing, proposals, or securing external funding

Strong communication, influencing, and negotiation skills

Ability to interpret and present impact data effectively

Organised, proactive, and results\-driven

IT literate, confident using Microsoft Office and CRM/reporting systems

Desirable

Experience within sport, charity, or community development sectors

Knowledge of social value frameworks and impact measurement

Understanding of local stakeholder landscape (corporates, education, health, local authorities)

Additional Information:

All Role Holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence

A passion for sport and an understanding of wider issues relating to sport, sport development experience, EDI, health and education

Personal circumstances must allow the candidate to work extended hours on occasion during times of peak activity including evenings and weekends

The role description, person specification, role grade and role title may be subject to change at the discretion of Gloucester Rugby and in accordance with business developments. Any changes will be communicated to the role holder as appropriate

Job Types: Full\-time, Fixed term contract
Contract length: 12 months

Pay: £35,000\.00\-£40,000\.00 per year

Benefits:

• Company pension


• Cycle to work scheme


• Discounted or free food


• Employee discount


• Enhanced maternity leave


• Enhanced paternity leave


• Free parking


• Gym membership


• Life insurance


• On\-site parking


• Private medical insurance


• Sick pay

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