Head of Accounts (Creative Milkshake)
About the Role
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Creative Milkshake makes scroll\-stopping UGC ads that drive results on Meta and TikTok. We're a remote\-first creative studio \- part of the inBeat/Fieldtrip group \- trusted by some of the world's most ambitious DTC brands to turn creative into conversions.
Following the merger with inBeat and a deliberate restructure of how we serve clients, we're separating account leadership from business development into two distinct functions. This role \- Head of Accounts \- owns the existing client base: revenue health, team leadership, invoicing clarity, and account growth. Business development responsibilities will initially sit adjacent to this role and will transition into a dedicated hire as the team scales.
This is a commercial leadership role, not a coordination function. You will own monthly invoiced revenue and be accountable for making it predictable.
Location
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The role is fully remote (CET, GMT, or ±1 timezone required).
Key Responsibilities
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1\. Revenue Ownership
This is the primary function of the role.
- Own monthly invoiced revenue across all existing client accounts
- Drive all accounts forward to ensure a fast, consistent invoicing cadence
- Identify blockers in delivery, scope, or client behaviour \- and resolve them proactively
- Ensure no revenue sits in 'pending' longer than necessary
2\. Forecasting \& Financial Accuracy
- Produce a monthly revenue forecast at the start of each month using ClickUp and active project data
- Track actual invoiced revenue at month\-end
- Report on and reduce the variance between forecast and actual
- Build toward a cadence of predictable, reliable revenue reporting
- Own the end\-to\-end invoicing process: system, timing, and accuracy
- Ensure every project has a clearly assigned invoice month
- Trigger Finance at the right point in each project lifecycle
- Create simplicity and clarity in how invoicing works across the AM and PM teams
You will lead a team in transition. Part of this role is clarifying what successful Account Management looks like \- while building a structure that supports long\-term scale.
- Lead weekly AM team meetings to align on priorities and delivery standards
- Run monthly 1:1s alongside the Head of Client Services
- Coach AMs to lead accounts proactively, not reactively
- Drive a culture where invoicing is planned, not chased
- Identify and drive upsell opportunities within existing accounts
- Own renewals and scope expansions
- Ensure accounts grow beyond their initial deal value
- Stay close to client sentiment to catch churn risk early
- Partner with the Head of Studio and Head of Ops to ensure delivery is positioned for clean invoicing
- Work closely with Finance on collections, billing queries, and process improvements
- Escalate client\-facing issues to the Head of Client Services when they carry commercial or relationship risk
- Step into complex projects when needed to unblock delivery and protect the account
*Note: Transitional Responsibility*
Business development currently sits within scope of this role as Creative Milkshake grows toward a dedicated BizDev hire/shared inBeat BizDev. The expectation is light\-touch support \- not a full sales function.
- Support inbound lead qualification: review briefs, assess fit, and flag opportunities to the Head of Client Services
- Assist in reactivation of lapsed client relationships using existing account knowledge
- Identify upsell hooks from within active accounts that can feed into a future outbound pipeline
- Provide input on proposal shaping when existing client relationships are in scope
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- Revenue becomes predictable \- leadership can rely on the forecast
- Accounts move quickly and intentionally; nothing stalls without a reason
- The AM team operates with commercial urgency and clear role ownership
- Invoicing is proactive and systematic, not reactive and chaotic
- Accounts grow beyond their initial scope
- Business development is supported in a transitional capacity, with a clear hand\-off plan in place as the team scales
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- 6\+ years in account management, client success, or commercial leadership \- agency experience strongly preferred
- Proven ability to drive revenue from existing accounts, not just manage relationships
- Experienced leading and developing AM or client\-facing teams
- Commercially sharp: you think about invoicing, forecasting, and margin, not just client happiness
- A clear communicator who can hold a team accountable without losing trust
- Comfortable with ambiguity \- this team is in active restructure and needs someone who leads into that, not away from it
- CET, GMT, or ±1 timezone required
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- ClickUp (project \& revenue tracking)
- HubSpot or similar CRM
- Google Drive \& Sheets
- Slack
- Notion
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Health \& wellbeing benefits compensation
Work remotely and create your own schedule
Generous PTO and holidays
A ridiculously awesome team and work environment
Tons of training opportunities, including paid courses and conferences
Annual team retreats around the world
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