Head Digital Marketing & Content (100%)

Zürich / Genferstrasse 27
Are you an experienced and forward\-thinking digital marketing and content leader who combines strategic vision with strong execution capabilities?

Do you want to shape and execute a client\-centric digital and content strategy that supports business growth, strengthens thought leadership, and enhances client engagement across all channels?

Are you excited by the opportunity to leverage data, technology, and Artificial Intelligence to create impactful client experiences and drive measurable business outcomes?

If so, we invite you to explore this opportunity to join Vontobel Asset Management as Head of Digital Marketing \& Content.
What would your role be?

• Define and execute Vontobel Asset Management’s global digital marketing and content strategy, aligned with commercial and growth objectives


• Build client\-centric digital journeys and content ecosystems that drive acquisition, engagement, retention, and growth


• Strengthen Vontobel’s thought leadership by translating complex investment topics into compelling client experiences and measurable business outcomes


• Leverage data, AI, and emerging technologies to enhance personalization, scalability, client engagement, and marketing effectiveness


• Lead the continued evolution of Vontobel’s digital capabilities and drive transformative change across the organization

What are we looking for?

• Proven experience in digital marketing, content strategy, and delivering measurable business impact in a global environment


• A strong data\-driven mindset, including experience defining and tracking KPIs and performance metrics


• Passion for AI, automation, and innovation, with a track record of applying technology to improve outcomes


• Strong leadership and people development skills, with the ability to build high\-performing and collaborative teams


• Excellent stakeholder management and influencing skills across investment, product, sales, marketing, technology, and compliance functions


• A change\-oriented mindset with experience leading transformation and driving adoption of new ways of working


• The strategic perspective and collaborative approach needed to contribute effectively as a key member of the Client Content Center leadership team and help shape the evolution of Vontobel’s digital capabilities

Candidate Profile:

• Strategic, commercially minded leader with a strong focus on transformation, innovation, and measurable business outcomes


• Exceptional stakeholder management, communication, and influencing skills, with the ability to simplify complex investment topics into compelling client narratives


• Collaborative and adaptable people leader, passionate about leveraging AI and emerging technologies to drive growth and continuous improvement


• University degree in Marketing, Communications, Business, Finance, Digital Media, or a related discipline


• 10\+ years of experience in digital marketing, content strategy, communications, or related fields


• Leadership experience managing teams and complex cross\-functional initiatives


• Strong understanding of asset management, investment products, and financial markets


• Proven track record of developing and executing successful digital and content strategies in a B2B environment


• Experience leading digital transformation and leveraging technology to improve client engagement and business outcomes


• Experience working effectively within a regulated environment

Location Requirement

This role is based in Zurich but will move to Baar in 2030, ensuring close alignment with key stakeholders in the business.

What do we offer?

• Experienced, diverse team in an international environment


• Agile environment in how we think, the way we work and our trust for each other


• Flat hierarchy with collaboration at all levels


• Collaborative spirit with opportunities to learn and thrive

We are looking for talented people, not just a CV that ticks all the boxes. Even if you do not have absolutely everything we have asked for, if this role sounds like a good fit for you, we encourage you to apply.

At Vontobel, you are building better futures for our clients and society, as well as for yourself. By 2030, we want to be known as one of the leading and most trusted global investment firms. We have 2,300\+ engaged professionals, based in 27 locations globally and headquartered in Zurich.

We are both majority family\-owned and publicly listed. Our capacity for long\-term focus, on topics such as sustainability, is underpinned by the security of the family’s 100\-year commitment. Driven by an ownership mindset, you can unlock your potential and translate insights into opportunities. We are hiring talented individuals who are determined to deliver in a changing world and who come from a wide variety of backgrounds. Do you want to be Vontobel?

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