via reed · 8 June 2026 ·6 days ago

GTM Product Marketing Manager

Salt Search
Manchester Full-time GBP 60,000 – 70,000
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GTM Product Marketing Manager - Manchester (Hybrid) - circa £60-70K plus Bonus

My client is a Financial software business and are growing fast! Targeting Public and Private Sector (typically SME to Large Enterprise) - where they win the hearts with their seamless solutions of Finance Decision makers… This is not only a band new role, but a pivotal one. They key around this role is launch, GTM, proposition, working collaboratively with the Rev Ops and Commercial functions - the key is around upsell and cross selling opportunities.

You'll be the commercial bridge between product, marketing and sale - you'll turn product capabilities into compelling market storytelling, positioning and sales enablement that will win further business. You'll play a key role in shaping how our products are understood by the market, supporting go-to-market launches, and equipping our commercial teams with the tools and messaging they need to succeed.

You'll be part of a lean team, where AI plays a critical role in not only working more efficiently but accelerating research, sharpening messaging, improve output and continuously find smarter ways of working.

Key Responsibilities

  • Develop and maintain messaging and positioning across ICPs, verticals and use cases

  • Translate complex treasury and payments capabilities into clear, compelling value propositions

  • Create and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guides

  • Support sales teams with training on positioning, messaging and go-to-market plays

  • Own competitive intelligence and market positioning frameworks

  • Lead go-to-market execution and product launch activity in partnership with wider marketing teams

  • Monitor market trends, customer needs and competitive movements to inform commercial strategy

  • Skills, Knowledge & Expertise

  • 5+ years' experience in Product Marketing, GTM or a related B2B SaaS role (fintech, payments or financial infrastructure a bonus)

  • Proven experience developing messaging and positioning strategies end-to-end

  • Strong sales enablement experience, creating assets that drive commercial impact

  • Experience working in a sales-led, enterprise B2B environment with longer sales cycles

  • Excellent written and verbal communication skills with the ability to tailor messaging to different audiences

  • Analytical mindset with experience using market insights, win/loss analysis and pipeline data to inform strategy

  • Experience using AI tools such as Claude or ChatGPT within a marketing or GTM environment

*Rates depend on experience and client requirements

This listing is from reed. View original listing ↗

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