GTM Product Marketing Manager EMEA
<div class="content-intro"><p><strong>Welcome to the future of cloud networking and security! </strong></p>
<p><span data-olk-copy-source="MessageBody">Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.<br><br>This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!</span></p>
<p> </p></div><p><span data-contrast="auto">Cato Networks is seeking a high-impact GTM Product Marketing Manager (PMM) to accelerate sales execution and improve conversion rates primarily across the EMEA region. In this role, you will serve as a regional product marketing subject matter expert (SME), working closely with sales leadership, sales engineers, and customer success teams to help sellers win faster and more effectively.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">This role is ideal for a strategic operator who thrives at the intersection of product messaging, technical knowledge, GTM strategy, and seller success. If you are passionate about converting product capabilities into compelling customer value wins, this is the opportunity for you.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Roles & Responsibilities</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Accelerate Pipeline</span><span data-contrast="auto">.</span></strong> <span data-contrast="auto">Turn use cases and cross-sell motions into focused programs that help the field identify, engage, and progress the right opportunities.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Bring Launches to Life</span><span data-contrast="auto">.</span> </strong><span data-contrast="auto">Take new capabilities from launch to field execution, making sure sellers understand what’s new, why customers should care, and how to take it to market.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">GTM Enablement.</span></strong> <span data-contrast="auto">Provide sales teams with the messaging, plays, training, and real-world insights they need to have stronger customer conversations and execute consistently.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">What You’ll Do</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Drive pipeline velocity</span></strong><span data-contrast="auto">. Partner with Demand Gen, Sales, and RevOps to build targeted GTM motions around priority use cases, and cross-sell opportunities. Develop sharper discovery and qualification tools and help identify the accounts where we have the strongest opportunity to win.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Own launch activation</span></strong><span data-contrast="auto">. Turn launches into field-ready GTM programs. Develop regional activation content and programs that help sellers quickly understand the opportunity and start customer conversations.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Build GTM plays that sellers will use</span></strong><span data-contrast="auto">. Create playbooks with talk tracks, discovery questions, objection handling, competitive positioning, and clear customer value. Reinforce them through hands-on regional training and ongoing field engagement.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><strong><span data-contrast="auto">Stay close to real deals</span></strong><span data-contrast="auto">. Join Deal Reg and Pod calls, review Gong conversations, and work directly with sellers to understand what is working, where deals are getting stuck, and what the field needs next. Turn those insights into better messaging, content, and GTM programs.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><strong><span data-contrast="auto">Create a continuous field feedback loop</span></strong><span data-contrast="auto">. Bring what you learn from customers and sellers back to Product Marketing and the broader GTM organization, helping us continuously improve how we position, launch, and sell.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="9" data-aria-level="1"><strong><span data-contrast="auto">Measure what matters</span></strong><span data-contrast="auto">. Track seller adoption, Stage 1 to Stage 2 conversion, win rates, and other GTM signals to understand what is working. Use the data to improve programs.</span><strong><span data-contrast="auto">Why This Role Matters</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto"><strong>Connect strategy to execution.</strong> Turn product marketing strategy into GTM programs the field can execute and customers respond to.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto"><strong>Influence the deals that matter. </strong>Bring positioning, competitive insights, and customer value directly into active sales opportunities.Bring the voice of the field back into GTM</span><strong><span data-contrast="auto">. </span><span data-contrast="auto">Use</span><span data-contrast="auto"> real customer and seller feedback to continuously sharpen messaging, plays, and programs. </span></strong><span data-contrast="auto">Make a measurable revenue impact</span><strong><span data-contrast="auto">. </span></strong><span data-contrast="auto">Improve</span><strong><span data-contrast="auto"> pipeline progression </span></strong><span data-contrast="auto">and</span><str
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